25 Band Merch Ideas Your Fans Will Love In 2025

Selling merchandise is one of the most effective ways for bands to earn money and supplement income from gigs.

The best band merch ideas can not only generate extra revenue but also put your band’s brand in the spotlight.

In this guide, we’ve pulled together 25 creative merch ideas you can try, ranging from classic apparel to unique collectibles that fans will love.

 

Get Early Access
To Promo Hype

 

What Makes Good Band Merchandise?

Before deciding what merchandise you want to sell, it’s essential to understand the qualities that make them appealing.

Here are some elements of outstanding attributes of successful band merchandising that appeal to fans:

  • A strong and authentic brand identity: With a rich history of band merchandise, there’s no shortage of references surrounding strong and memorable branding. Your merch line should fit clearly within your broader branding style, using your band’s logo, album art, and other familiar visual elements.
  • High-quality materials and production: With numerous online selling platforms, it can be challenging to select one that consistently delivers quality. Check out user and customer reviews to ensure your band merch ideas are accurately brought to life.
  • Variation of merch line products: Building a merch line takes time, but as a good rule of thumb, selling a variety of products is key to success. As your sales data comes in, you can refine your merch lineup to include products with a proven track record.
  • Release merch that brings value to fans: Some merch ideas are an excellent way to get fans to serve as ambassadors, such as through clothing. That said, offering merch such as tutorials explaining how to make music can bring real value that fans love.

By responding to feedback from fans and measuring sales, you can create custom designs that reflect your band’s personality.

 

Key Considerations For Band Merch Ideas

There’s an abundance of band merch swamping online selling websites, so creating something unique will help your products stand out.

Here are some ways you can make cool band merch ideas and incorporate them into your music marketing strategies:

  • Think outside the box: T-shirts, keypins, and other common merchandise ideas can sell well, but if you have a feasible novelty concept, don’t be afraid to try it.
  • Release limited-edition merchandise: Scarcity is an excellent way to drum up enthusiasm for merchandise, making limited-edition releases highly sought after by fans.
  • Time merch releases to events: If you have a tour or new album in the pipeline, creating bespoke merch for these events can help with promotion.

Encouraging fan participation and running design contests are other popular methods for generating new and unique band merch ideas.

 

25 Best Bands Merch Ideas In 2025

Brainstorming merch ideas is a core aspect of capitalizing on revenue streams to supplement income from streaming and gigs.

Here are 25 merch ideas you can use for your band, from tried-and-tested physical merch to scalable digital merchandise.

 

Custom Physical Merch

Physical merchandising has been generating revenue for bands for decades, from tour posters and tees to exclusive, limited-edition releases.

Here are some popular merch ideas you can sell through your online store:

 

25. Keychains

Revenue generated from merch sales delivers a passive income, allowing bands to focus on producing music for their fans.

Keychains are an excellent example of affordable merchandise that fans can purchase from your store or at gigs.

You can print your band’s logo on the keychain, or experiment with different merch designs based on upcoming tours or band members.

 

24. Stickers

Like keychains, band stickers are low-cost options for merchandise, both in terms of production costs and the price for fans.

There’s more scope here for creativity, with album covers, logos, and other design elements all applicable to the format.

Adding slogans or snippets from your song lyrics is another excellent way to make your band stickers memorable.

 

Discover more: How to get signed to a record label.

 

23. Pins & Patches

Wearable merchandise can be an effective tool for promotion, sharing your band’s brand in public spaces.

Pins and patches featuring your logo, album art, and other graphics can make an instant impression, capturing the tone of your music.

Patches in particular are popular among metal music fans, so if that’s your genre, consider creating several patch designs.

 

22. Fanny Packs & Backpacks

Print-on-demand services offer an impressive selection of merchandise that you can brand, including various types of bags and backpacks.

You can apply branding to fanny packs, tote bags, and larger bags, such as rucksacks, each with unique designs.

 

21. Slipmats

Slipmats are a popular form of merchandise in the electronic dance music community, particularly among DJs who enjoy mixing on turntables.

That said, bands can also sell slipmats, with many rock music fans keen collectors of vinyl records and limited editions.

It’s another excellent way to make money as a music producer and showcase your band’s logo and brand to the world.

 

20. Branded Musician Accessories

Many music fans are aspiring musicians in their own right, and branded musical accessories are among the merchandise they enjoy.

You can apply your branding to accessories, such as guitar picks and drumsticks, and sell them in your own online store.

For an additional fee, you can offer fans custom guitar picks featuring a design of their choice.

 

19. Band Sheet Music

On the subject of musically minded fans, guitarists and other musicians often seek out sheet music of their favorite band’s songs.

You can sell this through a print-on-demand service, adding new sheet music as and when your discography expands.

This can be augmented with notes, such as explaining the creative process behind composing types of chords and melodies.

 

18. Notebooks & Journals

Branded notebooks and journals are another tried-and-tested merchandise idea that sells well with minimal upfront costs.

Create a lineup of notebooks with band artwork from your album releases, or keep things simple with a logo.

You can also offer custom editions, which fans can use to plan their own music projects, outlining song structure and lyrics.

 

17. Coasters & Mugs

Coasters and mugs are another high-visibility product that owners see every day, whether at home or working in the office.

By creating various color schemes and designs, fans can select the versions that best match their home decor.

 

Recommended read: The ultimate guide to artist management.

 

16. Branded Phone & Tablet Cases

Selling smartphone and tablet cases is another hugely popular approach to branded merch that many other bands engage in.

You can include multiple designs in your store, ranging from logos and artwork to designs inspired by upcoming tours and shows.

Ensure that you include various phone and tablet sizes, so your cases are compatible with your fans’ devices.

 

15. Prints, Powers, & Canvas

Posters, prints, and canvases have been ubiquitous features adorning the walls of teenagers’ bedrooms for many decades.

While tour posters are among the most common merch for bands, there’s no limitation on the designs you can offer.

You can also consider holographic and metal-printed wall art, experimenting with different graphic design styles.

 

14. Hats & Caps

Hats, caps, and other forms of headgear have a proven track record of generating sales and dominating your merch game.

Take inspiration from the best music producers of all time, researching how they incorporate branding elements across their product range.

 

13. T-Shirts & Hoodies

Among the best-selling merch ideas you can try, T-shirts and hoodies are usually the first step bands take when creating merch.

Some of the best band T-shirts of all time have had a profound influence on fashion and culture, becoming iconic symbols of their respective artists.

Hoodies and tees essentially serve as “walking billboards,” so it pays to take your time when creating stunning designs.

 

12. Limited Edition Vinyl Records

While most people listen to music on streaming platforms, many still appreciate the sound quality and tactile nature of vinyl records.

Selling limited-edition vinyl records can deliver a substantial profit margin and help create word of mouth among like-minded music fans.

When pressing records, ensure that your tracks have been mixed and mastered to sound their best on all systems.

 

Get Early Access
To Promo Hype

 

Custom Digital Merch

While a physical merch lineup is essential, there’s potential for upfront costs and lower profit margins if sales underperform.

Consider adding these custom digital merch ideas to your lineup and offer fans additional ways to support your band.

 

11. Video Messages

While some merch can be mass-produced, other ideas deliver a personal touch that fans can truly cherish.

Video messages are easy to create but can leave a long-lasting impression on fans that builds loyalty.

You can share them on your band website with an access code or send them as a direct message on TikTok, Instagram, or Kick.

 

10. One-On-One Lessons

Another excellent merch idea that can bring in additional income is providing one-on-one lessons, either individually or in group sessions.

These can explore everything from breaking down how your band approaches song structure to navigating the music scene.

As your experience with lessons grows, you can refine a curriculum that offers creative value to your fan base.

 

9. Digital Stickers & Emojis

Physical stickers are popular among fans, but their digital equivalents, along with bespoke emojis, can also sell regularly.

Designs can cover the core bases of album art and your band’s logo, while emojis provide opportunities for animated content.

This merch can also be customized at the request of fans, creating dedicated digital merch at an additional price.

 

8. Video Tutorlals

The internet is awash with video tutorials on a wide range of topics, and bands can capitalize on this general thirst for knowledge.

Post your tutorials behind a paywall on your website, or upload them for free on YouTube and monetize your channel.

Like one-on-one lessons, video tutorials are an excellent way to share your creative workflow and encourage other musicians.

 

Learn more: The best music production schools.

 

7. Exclusive Content For Gamers

The gaming industry continues to expand, with platforms like Fortnite and Animal Crossing encouraging players to design their own levels.

Bands can use these platforms to create exclusive content for the gaming community, such as themed levels and characters.

You can also consider installing custom songs on Naysy, the Australian virtual reality content creator of the rhythm game Beat Saber.

 

6. Desktop Wallpaper Packs

Themed desktop wallpapers are as old as the internet, and a great way for bands to showcase their new album artwork.

Creating numerous designs and variations is easy with basic image design and editing tools, allowing you to update your selection over time.

As with digital stickers and emojis, you can also create wallpapers for specific music releases and upcoming tour dates.

 

5. Remix & Stems Packs

Another merch idea that bands can use to encourage their fans’ creative journey is by selling packs of remixes and stems.

These can be used in music production software by aspiring producers to create their own versions of their favorite songs.

Bands can further encourage participation by running remix contests, judging the entries, and offering prizes for the best submissions.

 

4. Digital Fanzines & eBooks

Music fans love to read more about their favorite band, whether it’s insights into their creative approach or personal lives.

Digital fanzines and other eBooks allow bands to share these insights while also generating additional income.

You can set up a subscription system for ongoing purchases, working with designers to ensure the fanzines look their best.

Topics can include everything from exploring how you became a music producer to life on the road when touring.

For eBooks, a more in-depth approach is preferable; consider using this format for books that explore the band’s history and ethos.

 

3. Sample Packs & Digital Downloads

Selling stems from your band’s music can be elevated with additional resources to help fans unleash their creativity.

Sample packs are easy to compile, and you can achieve this when recording music and saving individual instrument tracks.

These can then be sold as digital downloads on your website or through third-party sample pack providers.

Aim to include a variety of samples in each pack, including drums and basslines, as well as synths, guitar chords, and melodies.

 

2. NFTs/Collectibles

While NFTs and other digital collectibles might not be as popular as they once were, there’s still a market for this type of merch.

Indeed, many artists are engaging in NFT projects to expand their online reach and engage with their dedicated fans.

This can be exclusive digital artwork inspired by your latest album, or NFT-based exclusive tracks and previews.

NFTs can also be used as tickets for exclusive events, meet-and-greets, and other in-person events you’re planning.

Likewise, NFT-based virtual concerts and other online events are different options to consider when applying the format.

 

1. Exclusive Digital EPs & Singles

Perhaps the most popular type of digital merch is exclusive music releases, such as digital EPs and singles of previously unreleased tracks.

This format can be applied to all popular music genres, launching the releases on a variety of digital platforms.

You can sell directly to fans through websites like Bandcamp or through digital music distribution services.

Pre-save campaigns are an excellent way to generate buzz while also securing orders before the release day.

By offering exclusive bonus tracks and behind-the-scenes content, fans are happy to pay a premium for such releases.

 

Related read: EP vs. LP vs. Album: What’s the difference? 

 

Creative Band Merch Idea Tips

With numerous merchandise options, knowing how to approach the branding process for multiple products can be challenging.

Follow these essential tips to streamline the design process and start selling band merch that fans love:

  • Understand audience demographics: A core tenet of sales is understanding where your customers are based and their lifestyles and habits. By gauging the age range, gender, and location of fans, you can use targeted advertising to reach them directly.
  • Focus on fan engagement: Once you’ve reached out to your fans, ongoing engagement is an excellent way to turn them into merchandise customers. You can offer your most dedicated fans custom merch, such as signed album artwork or even meet-ups.
  • Apply A/B testing: A/B testing is commonly used in marketing to assess which branding assets elicit the most positive responses. Band merch ideas can also benefit from the process of determining fan preferences.
  • Promote your merchandise online: Marketing your band merch is as important as promoting your music and upcoming tour dates. You can combine these elements into a single campaign, linking to new music and merch in each ad.

If you have live performances in the pipeline, selling your band’s merch items directly to your fan base is a must.

 

Best Custom Band Merch Resources

Not everyone has professional experience in graphic design, but that doesn’t mean you can’t create a visually striking merch lineup.

Here are some valuable resources you can use to bring your creative band merch ideas to life and reach fans:

Graphic design software: Free platforms like Canva offer a range of design tools for beginners to explore when creating merchandise. For more professional results, software like Adobe Illustrator and Rebelle delivers robust tools for designing your band’s logo and other art.

Website builders: If you want to cut out the middleman and sell directly from your band website, you’ll need a website builder. These are easy to use, featuring drag-and-drop functionality and tools for managing an online store.

Print-on-demand services: Whether selling clothes you’ve designed or tour posters, upfront production costs can be avoided by using print-on-demand services like Printify and Threadless.

If you’re using digital music distribution services, some offer promotional tools that can be used to highlight new merchandise releases.

 

How To Start Selling Your Band Merch

Selling band merchandise might seem complicated, but the process is relatively straightforward to get up and running.

Here’s how to start selling your band merch and bringing in consistent revenue from your fans:

  • Lock down your band’s logo and name font: Before you can begin listing products, your band’s logo and core branding need to be determined. By creating a strong visual identity, your logo will become synonymous with your music.
  • Decide which products to sell: While it might seem like a good idea to sell all types of merch offerings, going for everything can be overkill. Start with a limited selection of merch you’re 100% happy with before expanding your choice over time.
  • Choose a selling platform: If you’re selling merch on your band’s website or a third-party vendor, decide which approach works best for you.
  • Sell at live performances: A merchandise store should be present whenever you’re performing live, allowing you to reach your fans directly. It’s relatively easy to set up a pop-up store, giving fans what they want from a merch table.
  • Promote your band’s merchandise: To promote your merchandise, utilize your website and social media pages, and consider running ad campaigns when new products are launched.

Before launching, research merch from successful independent artists to see which products best reflect your band’s identity.

 

Band Merch FAQs

Before you dive into creating your own merch, check out these answers to the most common questions bands have about getting started. They’ll help you avoid mistakes and make smarter choices for your merch lineup.

 

1. What is the most profitable merchandise for bands?

While most bands hope to make vast sums touring, apparel and other clothing-related accessories are highly profitable merch ideas.

Hoodies and tees are especially popular, and also deliver high visibility for your band’s logo and branding in public places.

 

2. What is the best-selling band merch?

Clothing and apparel might deliver impressive profits for bands, but other merch has also proven to be best-sellers.

You can include tote bags, physical media, and drinkware to expand your selection of profitable merchandise.

 

3. How much should I charge for band merch?

Creating a profitable merchandise store requires assessing the competition and evaluating it in conjunction with your production costs.

For limited edition releases, however, you can enjoy potentially larger profit margins, justifying higher prices through fear of missing out.

 

Summary

Building a lineup of merch that truly resonates with your fans takes some experimentation, but the financial and promotional rewards make it well worth the effort.

If you’re stuck on ideas, start by brainstorming with your band and narrowing down the products on this list that best fit your style.

Once your store is live and your merchandise is selling, continue testing new concepts and expanding your lineup with products that capture your band’s style and personality.

How to Start a Record Label in 2025: The Ultimate 10-Step Guide

Learning how to start a record label gives independent artists the power to stay in control of their careers while creating opportunities for new talent.

Owning a label also helps music reach a wider audience, attract industry professionals, and gain valuable media exposure.

This guide walks you through the step-by-step process of launching your own record label, from planning and branding to recording and promoting releases.

 

Get Early Access
To Promo Hype

 

What Is A Record Label?

A record label is a company that assists in the production and release of music across niche and popular music genres.

Artists signed to record labels can reach a larger audience through distribution channels and adopt the label’s brand messaging.

Labels also often provide resources for artists to help them make music that aligns with the label’s core customer base.

 

What Does A Record Label Do?

The roles of a record label depend on the label’s size and the number of signed artists, but some consistencies remain.

Let’s break down some of the key functions record labels engage in to help music artists develop their careers:

  • Music production and distribution: The primary role of the record label is to finance music production, providing experienced producers and access to professional production equipment. The label also releases music across various platforms, including both physical formats and digital ones.
  • Marketing and promotional efforts: A key role of labels is marketing and promoting new music releases and their signed artists. This includes leveraging music industry connections to secure interviews and favorable coverage in the music media.
  • Artist and repertoire (A&R): Some indie labels actively engage in acquiring new talent through an artist and repertoire department. These employees have a deep understanding of what music producers do and whether or not they complement the label’s style.
  • Legal and business administration: A record label is also responsible for handling day-to-day business operations, such as administration and contract negotiation. Copyright issues, licensing, and other legal processes are all handled by the record label.
  • Collaborations and brand partnerships: Artist development and cooperation go hand in hand, and labels utilize their industry connections to facilitate collaborative projects. They also reach out to brands that align with the artist’s image for potential partnerships and sponsorship deals.

By serving as investors and supporters of singer-songwriters and producers, labels can foster careers while generating profits.

 

Recommended read: The best music production software.

 

Benefits Of Starting An Independent Record Label

Setting up your own label is about more than just making money as a music producer or singer-songwriter.

Here are some of the many additional benefits you can enjoy if you start a record label and break into the music business:

  • Retaining complete creative control: Signing a recording contract for another label sometimes means sacrificing your authenticity. With your own record label, you can keep complete creative control of your musical style and artistic vision.
  • Increased share of revenue: Owning your label also ensures you keep a larger portion of revenue, whether through music royalties or ticket sales from shows. This revenue increases with the number of artists you sign to the label, delivering consistent and long-term earnings.
  • Learning how the music industry works: Running a label requires close interaction with music industry professionals, which can lead to career growth. This includes dealing with local record store owners, journalists, and engineers who are vital to the recording process.
  • Nurturing new and emerging talent: The level of creative freedom afforded by indie labels extends to all artists on their roster. Managing a record label and seeking artists is a hugely rewarding contribution to the scene, fostering emerging talent.

As your music label grows and signs up exciting new artists, your overall revenue and reputation will also expand.

 

How To Start A Record Label: Step-By-Step

Whether you’re drawn to a niche electronic sound or aiming for broader commercial appeal, starting a record label gives you the power to shape the music you love.

This step-by-step guide will show you how to launch a label that connects with your audience while covering the essential legal steps to operate with confidence.

 

Step 1: Research The Market

Before you can initiate the process of creating a record label, you should conduct extensive market research into your competitors.

This research can focus on various factors, including how successful independent artists promote their work and other key elements.

You can begin by researching labels that release music in your niche, whether it’s rock music or underground EDM.

This research should consider how the brand disseminates its content through online promotions across social media channels.

It can also cover broader considerations surrounding the weighing of costs associated with setting up a label as a small business.

As you conduct research, compile references and resources used by most labels to streamline their workflow for later use.

 

Step 2: Outline Your Label’s Vision

Once you’ve conducted thorough research, you can begin the process of outlining and defining a clear vision for your label.

This vision provides a framework for establishing and operating the label in both the short and long term.

Everything from your label’s core genre appeal and target audience to the values you wish to embody can be included in this vision.

Once you’re clear on this vision, you can write it up as a mission statement that can be shared with potential investors.

If you are seeking outside investment, this mission statement will sit at the core of your outreach as a unique selling proposition.

As such, it should also include a plan of action for financial growth, outlining expenditures and how you aim to drive revenue.

You can also create a vision aimed at other artists you hope to sign to your label, explaining your creative ethos.

These can then be refined and further expressed in your guidelines for new artists, which we’ll cover in more detail below.

 

Discover more: How to submit music to radio stations.

 

Step 3: Develop Your Label’s Brand

With a clear vision and understanding of where your new music fits into the industry landscape, it’s time to work on branding.

Record labels have many options when building a brand reputation in the digital age and spreading messaging worldwide.

At the heart of this messaging, however, is the necessity for a memorable record label name and associated visual identity.

Let’s explore these two core branding elements and how you can use them for a consistent and engaging presence:

 

Label Name

As with all branding, your record label name should aim to be both unique and memorable, while still being relevant to your genre.

Try to keep it relatively short and reference your research to see how other labels use wording to express their content.

As with trademarking a band name, you should apply for a trademark once you’ve settled on a name for your label.

This means verifying the label name isn’t already being used by another company, if necessary, seeking advice from an attorney.

 

Label Logo

Just as your label name should capture the spirit of your musical style, so too should the label’s logo reflect your core vision.

An effective label logo should be relatively simple, with bold use of colors and imagery that translates to different formats.

This involves reviewing designs on smartphones and as small logos on digital platforms and merchandise before finalizing.

You can design the logo using Photoshop and similar design tools, or hire a professional if you lack design skills.

 

Step 4: Outline Guidelines For New Artists

Before any additional artists are ready to sign a record deal with your label, you’ll need to outline the relevant guidelines clearly.

While labels typically don’t interfere with aspects like a song’s structure, they can request other terms for artist submissions.

These terms can include expectations on the quality of each submitted track and a baseline standard of music production requirements.

For example, labels can request that music submissions have been professionally mixed and mastered to relevant industry standards.

Beyond expectations for quality production, record labels can also establish standards surrounding existing fanbases and online reach.

This could be a minimum requirement for online social media followers or an existing presence on the major music streaming services.

 

Get Early Access
To Promo Hype

 

Step 5: Build Your Label’s Digital Footprint

With your branding in place and guidance to help new artists get signed to the label, it’s time to build your online presence.

This presence should include a high-quality professional website that provides contact information and showcases the label’s artists.

If you’re inexperienced with web design, you can reference the best label and band websites to see what content works best.

Many website builders offer drag-and-drop interfaces, eliminating the need for web development experience.

Once your site is up and running, you can then apply your branding across social media platforms, such as X, TikTok, and Instagram.

With these channels active, investigate how to go viral on TikTok and other platforms as part of your marketing initiatives.

 

Step 6: Network With Other Artists

Independent artists considering launching their own record label are likely already part of a network of like-minded artists.

Whether or not that’s the case for you, networking with other artists sits at the core of establishing and growing a record label.

This can be done in person at local gigs or by attending industry events, such as festivals, awards, and conferences.

As a label owner, you’ll also be expected to liaise with artist management when negotiating contracts and other deals.

Through a broader artist and repertoire strategy, you can follow trending artists and put your resources behind the best possible talent.

 

Step 7: Create An Album Campaign

With a core management team and artists sorted, you’re now ready to create album campaigns and other promotional efforts.

The best music producers often succeed through campaigns characterized by unique marketing of their creative identities.

Such strategies fit into a broader process, beginning with the pre-release phase and continuing through to release day and beyond.

For record labels, this includes creating electronic press kits (EPKs) and press releases to inform the media about the release date.

Additional roles include crafting advertising and social media campaigns, linking these to label offers like pre-order discounts.

Surrounding the actual release date are additional promotional efforts, including live events, interviews, and QA sessions.

 

Also read: How to get signed to a record label.

 

Step 8: Set Up Mechanical Royalties

A primary source of ongoing and passive revenue for record labels is through mechanical royalties, which pay out in various scenarios.

These scenarios range from the sale of physical media, such as CDs and vinyl records, to digital downloads and streams.

To claim mechanical royalties, labels must register works with a collection agency, such as the Mechanical Licensing Collective (MLC) in the US.

Once this has been done, the collection society will monitor, collect, and distribute mechanical royalties to the relevant parties.

When considering royalties, take the time to understand the differences between mechanical and performance royalties.

Since many independent record labels also serve as publishers, this can help maximize your royalty generation.

 

Step 9: Establish Multiple Distribution Channels

With the proliferation of streaming services, managing distribution can be a complex and time-consuming process.

Labels can utilize digital distribution services to manage uploads to Spotify, Apple Music, and other streaming platforms.

Such services provide detailed insights into performance, with robust data collection that can be used to drive decisions moving forward.

This data outlines everything from platforms favored by fans to emerging markets and where potential fans are online.

Using these services frees up time, which labels can use to focus on delivering high-quality, limited edition physical albums.

This ensures a release strategy that encompasses both digital distribution options and brick-and-mortar store sales.

 

Step 10: Review & Improve Business Decisions

As your record label continues to expand, monitoring and reviewing performance is vital for driving future growth.

This includes reviewing sales data to assess which songs resonate with your audience and where to focus music marketing efforts.

It also involves assessing streaming platform data and using it to optimize distribution channels accordingly.

By continually assessing performance, you can focus your efforts on attracting fans and signing artists who align with your style.

 

Top 3 Major Record Labels

While indie labels are on the rise, the role of the Big Three major labels in the industry is worth considering.

Let’s explore the top three major labels and how they’ve helped shape the music industry by driving record sales globally:

  1. Universal Music Group: With a dominant position in the music industry, Universal Music Group represents many international stars, including Kendrick Lamar, Taylor Swift, and Elton John.
  2. Sony Music Entertainment: Emerging in the industry following Sony’s acquisition of Columbia Records, this major label has helped artists such as Michael Jackson and Beyoncé achieve global fame.
  3. Warner Music Group: The third major label in The Big Three, Warner Music Group shares similar connections to broader music publishing as its counterparts in the industry.

These labels own the vast majority of copyrights, handling royalties and dealing with high-profile copyright disputes.

 

Tips For Starting Your Own Record Label

As with launching any company, there are tips to help you start a record label in a streamlined and effective manner.

Follow these best practices to ensure your independent label is launched and optimized to achieve the best results:

  • Build a great team: Running a record label requires a variety of skills that many musicians often lack, particularly surrounding legal and business decisions. If your strong point is production, seek out a team with the skills to fulfil your label’s legal and administrative responsibilities.
  • Diversify your income streams: Diversification of income is prevalent throughout businesses, and record labels are no exception. You can encourage artists to apply for music grants and explore revenue options across multiple streaming platforms.
  • Provide clarity on contracts: Setting up a new label means ensuring everything is above board, from the formation of a legal entity to other requirements. If you’re unfamiliar with legal contracts, seek clarity from a professional before signing on the dotted line.
  • Invest in a dedicated recording studio: If you have the means to build a recording studio, this can save time and money on hiring spaces for recording sessions.

You can renegotiate contracts with artists, distributors, and other third parties based on their performance and profitability.

 

Read this next: The best music production schools.

 

Tools For Starting Your Own Record Label

As many producers understand, AI music production tools can have a place in the production pipeline without compromising integrity.

When it comes to setting up a label, there are plenty of robust business tools that can streamline the process, including:

  • Graphic design tools for branding: Many indie labels hire dedicated designers for their branding, but graphic design software like Canva and GIMP can produce eye-catching designs on a budget.
  • Business administration tools: Numerous business plan toolkits are available to help assess your available budget and make informed spending decisions. Additional business-related tools, such as royalty and accounting software, can also help overcome challenging processes.
  • Digital distribution services: Managing the back catalog and release schedule of multiple artists across multiple streaming platforms can be incredibly time-consuming. By utilizing a distribution service for digital platforms, the label’s job is simplified, allowing for a focus on artistic development.

Since many of these tools offer free trials, you can explore their features and suitability before investing in paid subscriptions.

 

Summary

The music industry is highly competitive, but knowing how to start a record label allows indie artists to reach fans worldwide.

With free-to-use design tools and other resources available, the process has never been more affordable and straightforward.

Once your record label gains traction, you can expand your roster of talent and work with multiple artists on release schedules.

Artist Management 2025: The Ultimate Guide for Independent Artists

Breaking into the music industry can be a significant challenge for independent artists, but management services can help overcome many of the obstacles.

With years of experience and access to industry contacts, artist managers provide valuable guidance for songwriters and producers.

This guide breaks down the roles and responsibilities of an artist manager, from networking in the industry to marketing and promotion, and elevating emerging acts to stardom.

 

Get Early Access
To Promo Hype

 

What Is Artist Management?

The process of artist management is far-reaching, with a primary focus on representing artists within the music industry landscape.

Artist managers help bands, singer-songwriters, and music producers reach a broader audience across multiple platforms.

They also utilize industry connections to facilitate contract negotiations with labels and publishers, thereby expanding the artist’s career.

This allows artists to channel their efforts into writing and recording music without administrative or legal distractions.

 

Recommended read: The 10 best digital music distribution services.

 

Why Is Artist Management Important?

Partnering with an artist manager offers numerous advantages, enabling independent artists to focus on their creative journey.

While some independent artists prefer to manage their own careers, many opt to work with an artist manager for various reasons, including:

  • Approaching high-level goals: Independent musicians who are eager to break into the mainstream with commercial success often struggle when going it alone. An artist manager has the resources and contacts to bring this high-level goal into the realm of possibility.
  • Outsourcing administrative and legal tasks: Creatives of all types often lack the mindset and skills for mundane, day-to-day administrative or legal tasks. Managers have the staff on hand with extensive experience in these fields.
  • Assistance with brand building: Setting up an official band website with professional logos and other assets can also be challenging for artists. A management team can assist with this process, handling graphic design and building relationships on social media.

We’ll break down the range of services offered by artist managers and how they can best serve the artist’s interests.

 

The Role Of An Artist Manager

Hiring an artist manager offers a significant range of benefits for clients seeking to advance their music careers.

Here’s an overview of these roles, from helping artists get signed to record labels to managing publishers and finances.

 

Music Industry Spokesperson

Perhaps the most prominent role of an artist manager is acting as a representative within the broader music industry.

This includes networking with music journalists to promote music, as well as negotiating contracts with publishing companies.

By engaging with an interconnected network of industry professionals, managers can secure new opportunities for distribution and promotion.

 

Building The Artist’s Team

In addition to building connections with external industry figures, the music manager also coordinates a close-knit team of roles.

While the scope and complexity of these teams vary depending on the artist’s profile, some core roles are usually included.

Booking agents, public relations experts, lawyers, and music marketing professionals are typically utilized as needed by the artist manager.

 

Business Manager Duties

One of the primary reasons musicians and producers hire artist managers is to gain access to business-related services.

This encompasses everything from general financial management to royalty tracking, invoicing, and overall budgeting.

Managers are also heavily involved in assisting artists with getting gigs, providing ancillary services that complement this process.

For example, they may help with coordinating travel itineraries, booking hotels and transportation, and other related tasks.

They can also help facilitate additional related processes for artists, such as trademarking a band name in conjunction with an attorney.

 

Assisting The Artist’s Development

Another vital role performed by artist managers is assisting with their creative development and career planning.

This encompasses various tasks, from creating opportunities for writing songs with other artists to planning new singles or albums.

It also encompasses preparing for tours, hiring videographers and editors for music videos, and other tasks with logistical complexity.

Managers may also assist with digital music promotion strategies, such as accessing Spotify’s Radar Program and other services.

 

Learn more: How to build a home recording studio.

 

Artist Management Team Structure

As we’ve touched on briefly, artist management is built around a core team with the manager at the centre controlling the overall initiatives.

Over time, the structure of this team may change, such as through the creation of dedicated tour management or PR teams.

Let’s break down the core team structure in more detail, along with the roles and responsibilities of each member.

 

1. Artist/Music Manager

The artist manager, sometimes referred to as a music manager, is the central figurehead in the overall management team structure.

They directly interact with the songwriter or music producer to create an overall strategy and long-term vision for their success.

As the head of the team, the manager is responsible for hiring other professionals on a permanent or short-term basis for specific tasks.

They also handle the day-to-day oversight of the team, scheduling meetings, and ensuring members are clearly communicating.

 

2. Publicist

One of the key players in a management team is the publicist, who is responsible for generating favorable media coverage.

The publicist will liaise with journalists, bloggers, and podcasters, particularly in the lead-up to a new release or live performance.

This also includes traditional print media coverage, as well as assisting with submitting music to radio stations for airplay.

Publicists are involved in all aspects of content creation, collaborating with videographers and photographers to produce promotional materials.

This content is integrated into a comprehensive campaign strategy designed to generate buzz for the artist’s content.

Conversely, publicists are expected to step in for crisis management, protecting the artist’s image or reputation from unfavorable circumstances.

 

3. Business Manager

While the core manager wears many hats when working with clients, the business manager’s duties are focused on financial issues.

They perform a range of tasks to help singer-songwriters and producers make money with minimal fees and other expenses.

Some of the financial and accounting duties performed by the business manager include:

  • Collecting and managing income: This also includes paying any bills the artists owe for additional services and managing the payroll for other members of the artist’s team.
  • Oversight of royalties: Income from streaming services and physical media sales is closely monitored to ensure that all payments are made correctly and on time.
  • Preparing and filing taxes: Annual tax return filings are prepared to ensure everything is in order and to avoid potential repercussions down the line.
  • Financial planning and budgeting: They also assist with general financial planning and managing budgets for services such as recording studios, marketing, and other projects.
  • Crafting investment strategies: Once an artist has achieved success and a consistent income stream, they assist and consult on strategies to develop a robust investment portfolio.

The business manager will also file frequent reports to ensure that artists are kept informed about their income and expenses.

 

4. Lawyer

Artist teams often include a dedicated lawyer in the structure, typically one with specialized experience in entertainment or music law.

The lawyer will work closely with the overall manager when negotiating contracts with labels or publishing companies.

Depending on the stage of negotiations, they may be required to provide additional legal counsel or collaborate with additional attorneys.

Contracts with record labels and publishers are often complex, so the lawyer’s responsibilities ensure everything is above board.

They’re also expected to work with booking agents and promoters when defining the terms of tours and other performances.

Likewise, they assist with negotiating deals with brand partners and setting up endorsement and sponsorship deals for artists.

 

Get Early Access
To Promo Hype

 

Key Partners With Artist Management Teams

Artist managers not only liaise closely with other members of their team; they’re also responsible for engaging with external parties.

With experience working across popular music genres and niche subgenres, managers can assist clients with a variety of relationships.

Here are some of the core external partners with whom managers primarily interact during their work with artists:

 

Record Labels

One of the primary roles of managers in the context of labels is serving as the artist’s primary advocate and cheerleader.

This includes negotiating terms of recording contracts and helping to secure the most favorable deal possible for the artist.

Acquiring backing from a label can significantly improve the artist’s prospects and cover a range of expenses and services.

The manager assists in negotiating such deals in conjunction with the lawyer, providing legal counsel and helping to negotiate contract terms.

They are also involved in protecting the artist or band’s creative control, including clauses that protect ownership and rights.

Additionally, managers will assist labels with marketing and promotion initiatives, coordinating social media campaigns and media appearances.

Artist managers draw on extensive knowledge of the industry, with a deep familiarity with record labels looking for artists they represent.

They are also known to collaborate with A&R teams, selecting the best songs for release and pairing them with suitable producers.

 

Music Publishers

Music managers have a similarly complex relationship with music publishing companies, which extends beyond negotiations to other activities.

This begins with assisting artists with contracts and ensuring they get the best possible terms without compromising creative interests.

Managers will also negotiate for optimal compensation, coordinating song placements that maximize potential music royalties.

As with securing deals from labels, managers will draw on legal expertise when negotiating deals with music publishers to protect their clients.

Once the deal has been finalized, their roles shift toward strategic planning and coordination of upcoming releases and performances.

This involves a multi-faceted approach that strives for optimal reach online and offline, helping artists go viral on TikTok and other platforms.

Some additional qualities that managers bring to bear when interacting with music publishers on behalf of artists include:

  • Centralizing communication: Thanks to their track record of engaging with publishers, managers are well-positioned to streamline communication between relevant parties. This ensures negotiations don’t get bogged down in red tape and can be concluded satisfactorily with minimal friction.
  • Alignment of artists and publishers on overarching strategies: Songwriters and producers often have a clear vision for the direction they want their careers to take. By coordinating with managers, this vision can be oriented into a coherent strategy with the publishers.

By acting as the go-between, the manager can serve the best interests of the artist, protecting their interests in both the short and long term.

 

Booking Agents & Promoters

While negotiating deals with labels and publishers is critical for success, artists must also focus their efforts on live performances and tours.

Revenue from streaming services and digital sales can be underwhelming, and live shows offer much-needed additional income.

The manager’s role in relation to such events is through securing performances by liaising with booking agents and promoters.

For booking agencies, this means delegating the task of finding suitable venues and arranging specific performance dates and ticket prices.

It also incorporates elements of strategic planning, such as timing the upcoming events around a new single or album release.

To achieve this, managers can leverage a vast network of contacts to create opportunities for sell-out tours and one-off shows.

They also play a key role in coordinating with promoters, handling the financing of marketing initiatives, while representing the artist’s interests.

After the event, the manager will ensure revenues from ticket and merchandise sales are correctly collected and distributed.

 

Read this next: Music production 101: The ultimate beginner’s guide.

 

Artist Management Contracts & Compensation

Representation from a management company comes at a price, with various commission rates and other compensation structures.

Let’s explore some general splits based on contracts, along with average commission rates and other terms to be aware of:

 

Contracts & Splits

Artist management contracts are clearly defined legal agreements that outline the roles and responsibilities of managers for clients.

As such, the terms vary between artists, with variables including term length, termination rights, and additional clauses.

The degree of power held by the manager is also considered, as well as the decisions that require the artist’s approval.

While it may seem as if independent artists will be unable to afford management fees, there are viable arrangements to consider.

The most common arrangement is through commission-based payments, in which managers receive a percentage of the income.

Various factors influence the artist-manager split, based on sources of revenue such as music royalties from physical and digital sales.

 

Average Commissions

Speaking in general terms, the average commissions for managers typically range between 15% and 20% of the artist’s gross income.

This covers income from all sources, including streaming services, digital and physical media sales, and money generated from live events.

With that said, recent shifts in the industry have seen the manager’s role becoming more demanding, with commissions altering accordingly.

It’s not uncommon for more experienced managers to charge a commission rate of 25% or higher, depending on specific conditions.

Commission rates are, however, subject to negotiation, something which many independent artists fail to take advantage of.

This can be influenced by the artist’s level of success, particularly when renegotiating terms and conditions of management representation.

Additional factors that can impact commission rates include exclusivity of income streams and the duration of the management contract.

When seeking to finalize a commission clause, consider the following factors:

  • Clarification of the contract’s scope: Seeking a clear and precise definition that outlines the scope of the contract ensures income sources are properly defined beforehand.
  • Clear definition of what is classified as expenses: Managers can classify a variety of costs that relate to their commission rates, so clarifying these in advance is essential.
  • Audit rights for the artist: If you’re partnering with a manager, it’s essential to clarify your rights to audit their accounts and verify that the correct commission amount has been calculated.

By implementing these measures, artists can ensure they negotiate the best possible terms when partnering with a manager.

 

Sunset Clause

A sunset clause is a contractual provision that allows managers to receive commissions after agreements are concluded.

It’s not uncommon for artists to be sued over unpaid commissions, so understanding how sunset clauses operate is essential.

The function of such a clause is to ensure that managers are fairly compensated for their work past the end of a contract.

By providing clarification on post-contract terms, the sunset clause alleviates the possibility of ongoing disputes between managers and artists.

Sunset clauses are often set at a reduced commission rate, with the rate decreasing gradually over time, depending on the arrangement.

 

Learn more: Mechanical royalties vs. performance royalties.

 

Top 5 Best Artist Management Companies

If you’re considering reaching out to music management companies to help with your career, there are plenty of options to consider.

Here are some of the best artist management companies currently available for artists to foster their career development:

  1. Red Light Management: The world’s largest independent management company, Red Light Management, encompasses a diverse range of artists and genres.
  2. Roc Nation: Founded in 2008 by rapper Jay-Z, Roc Nation’s multi-faceted approach to artist development includes support for tours, music publishing, and strategic brand development.
  3. Maverick: Formed in 2014, the Maverick management company includes high-profile acts ranging from Ricky Martin to Aerosmith on its roster of clients.
  4. Full Stop: Another prominent management company is Full Stop, which has many notable clients, including Maroon 5, Harry Styles, US, and Cardi B.
  5. Q Prime: The American music management company Q Prime specializes in rock bands, with notable acts such as Metallica, Def Leppard, Cage the Elephant, and the Red Hot Chili Peppers on its client list.

While getting on the books of these management services can be challenging, there are many smaller alternatives worth considering.

 

How To Find An Artist Manager In 2025

Whether you’re a singer-songwriter or an electronic music producer, seeking representation can significantly enhance your career prospects.

If you’re looking to partner with an artist manager, here are some steps you can take to streamline the process:

  • Research managers who fit your musical style: Each manager has his or her own particular focus, whether this relates to the level of experience for artists or musical genres and styles. Researching managers who specialize in your specific niche will increase your chances of securing much-needed representation.
  • Check out industry events and directories: There are many music industry events that artists can attend to build up a network of professional contacts, including managers. You can also access comprehensive resources and directories for electronic music artistsor singer-songwriters working in other genres.
  • Seek recommendations in your musical circles: If you’ve established a network of like-minded artists, composers, and producers in your area, these people can provide unique insights into finding a manager. Seek out recommendations for artist representation from your peers and ask for detailed insights into what to expect from contracts.
  • Connect with management companies on social media: Social media is ubiquitous for music industry professionals and independent artists alike when it comes to forging new connections. You can use X, Instagram, Facebook, and TikTok to connect directly to managers who may be able to assist with your professional journey.
  • Use the Music Managers Forum: One of the most popular platforms for artists when seeking management deals is the Music Managers Forum, which offers a wealth of helpful information. Artists can submit their information in a few simple steps, as well as send personalized emails to managers along with music samples.

Before reaching out to management services or individuals, clarify your vision and goals so you’re absolutely clear on your expectations.

You should also dedicate time to refining any music samples you have, utilizing mixing and mastering services to achieve optimized quality.

 

Summary

Signing a deal with an artist manager can be a game-changer for songwriters and producers seeking to develop their careers.

Their strategic advice, combined with access to resources and contacts, can make them invaluable assets for achieving high-level goals.

It’s an essential partnership with long-lasting, positive benefits that can transform emerging acts into key players in their genre.

Music Marketing In 2025: The Definitive Guide for Independent Artists

Music marketing is a core aspect of the music business, whether promoting emerging artists or high-profile established acts.

Used to drive awareness and build a dedicated fan base around a recognizable brand, it also drives consistent revenue streams.

This ultimate guide to music marketing breaks down the processes, benefits, and effective promotional strategies you can use to market your music and brand.

 

Get Early Access
To Promo Hype

 

Music Marketing 2025: The Definitive Guide For Independent Artists

Building and promoting a brand to generate revenue sits at the heart of music marketing for artists, bands, and producers.

Here’s everything you need to know about marketing your music to achieve creative and professional success.

 

What Is Music Marketing?

Music marketing is the process of promoting the creative works of songwriters, bands, and music producers.

Once new music has been made, marketing efforts can be initiated to promote the releases across various platforms.

Marketing strategies can also be implemented to highlight upcoming live performances, merchandise releases, and artist collaborations.

It covers everything from digital marketing on social media to television commercials, radio spots, and print media marketing.

By combining these approaches, artists and music producers can generate income through sales, music royalties, and other revenue streams.

 

Learn more: The ultimate guide to music royalties.

 

Why Marketing Your Music Is Important

Knowing how to market your music effectively confers numerous benefits that make the effort worthwhile.

Here are some reasons why you should consider implementing a music marketing strategy for your creative works:

 

Establishing Your Brand

With the music industry expanding, the opportunities for independent artists to share new music releases have never been greater.

To achieve this, artists must establish a recognizable brand that enables audiences to connect with the music in a unique and meaningful way.

Marketing ensures this branding, from the artists’ or band name logo to other visual assets, becomes a key part of their appeal.

 

Building A Fan Base

With a clear brand in place, marketing strategies can then be used to nurture and grow a dedicated fan base.

By creating a sense of connection on social media platforms and music blogs, artists can write songs that resonate and keep the audience engaged.

 

Connecting With Music Industry Professionals

As independent musicians gain exposure through marketing, they’re more likely to gain the attention of music industry professionals.

Such exposure can lead to publishing or record label deals that provide access to significantly greater marketing resources.

These organizations help artists promote their work to much larger audiences, further catapulting them toward commercial success.

 

Generating Revenue Streams

Perhaps the most common function of marketing is revenue generation, and marketing for music relates to various streams.

It can allow artists to earn money from both physical and digital music sales, as well as through live shows and merchandise.

Revenue can then be reinvested in resources that create great music, such as building a recording studio or buying new instruments.

 

Collaborating With Independent Artists

There is no shortage of high-profile brand collaborations, and the music industry is no exception to this relationship.

Songwriters and producers can reach new audiences, increase visibility, and boost revenue by collaborating with successful independent artists.

These collaborations can then form the basis for new marketing campaigns that leverage their collective online fan base.

 

Building A Music Career

Ultimately, the core benefit of marketing music is the formation of a viable, long-term music career that allows for creative development.

Successful marketing strategies make it easier for record labels seeking artists to find talent that matches their style.

They can also be used by independent artists who want to retain complete creative control of their brand and future musical direction.

 

Read next: Music publishing 101.

 

Key Components Of Music Marketing

As with music production, marketing music incorporates a range of processes that each play a pivotal role in the process.

Let’s break down these components in more detail, from the principal platforms used to the types of ad campaigns.

 

1. Official Websites & Electronic Press Kits (EPKs)

The first port of call for music bloggers and journalists when reviewing the works of independent musicians is their official website.

This website serves as a showcase of their ability to write and record music that deserves to reach a larger audience.

It includes new songs, high-quality photos, and music videos, with external links to their YouTube channel and social media profiles.

When building anticipation for release day, electronic press kits are used to reach out to the press and generate buzz.

 

2. Distribution On Streaming Platforms

Music streaming platforms form the backbone of exposure and income for independent musicians and music producers.

Apple Music, Spotify, TIDAL, and other platforms can all be used for performance royalties and to promote upcoming live events.

Independent musicians can utilize music distribution services to distribute their content across various platforms while retaining 100% of the royalties.

 

3. Promotion On Social Media Outlets

Social media and the music business are inextricably linked, with Facebook, X, TikTok, and Instagram playing a crucial role in driving artists’ success.

Marketing strategies often incorporate social media to reach potential fans, while going viral on TikTok can be a career game-changer.

They’re also excellent platforms where artists can sell merch, generating additional passive income while attracting new fans.

 

4. Paid Ad Campaigns

If you have the resources to do so, investing in paid ad campaigns can significantly expand your reach and increase your exposure.

Ads can increase your online streams and physical sales, resulting in consistent mechanical and performance royalties.

You can establish metrics and monitor ad performance to ensure your marketing budget is delivering the intended results.

 

5. High-Quality Content Creation

While it stands to reason that great music is the standout content for musicians and producers, other assets are also needed for marketing.

These can include assets such as music videos and photos from performances, as well as logos and other designs used on releases and merchandise.

It can also feature behind-the-scenes footage, documenting your journey to becoming a music producer and the process of completing tracks.

 

Get Early Access
To Promo Hype

 

How To Create A Music Marketing Plan: Step-By-Step

Creating a music marketing plan is crucial for ensuring that any investment yields a worthwhile return.

Here’s a concise step-by-step guide to help you create a marketing plan that delivers results on a budget:

 

Step 1: Research Your Target Audience

Understanding the interests and habits of your target audience is fundamental to running successful promotional campaigns.

It provides insights into their behaviors, such as their preferred streaming platforms, favorite tracks, and demographics.

You can also learn more about other popular music genres they’re interested in and how this can influence future projects.

By researching your target audience, you can tailor ad campaigns and social media posts to their liking and gain more exposure.

 

Step 2: Study Similar Artists

Creating successful marketing strategies is easier when you understand what has worked for other artists in the past.

By studying artists within your genre you admire, you can analyze their approach to branding and getting real results.

This research can also help you on a creative level, gaining deeper insights into music theory and other aspects of the craft.

You can put this theory into practice by creating cover songs of these artists and reaching out for potential collaborations.

 

Step 3: Set Clear & Measurable Goals

Music marketing strategies can be tangibly measured across various metrics, providing valuable insights into your success.

To refine your strategy, these metrics and goals should be clearly defined from the outset, including the tools needed to measure them.

You can establish key performance indicators based on various metrics, including streaming and sales data, as well as social media engagement.

By tracking this data, you can gain insight into which platforms yield the most optimal results for your time and money.

 

Step 4: Establish A Budget

Music marketing strategies require an initial investment to launch, which means establishing a budget for your campaigns.

When budgeting for marketing, factor in other expenses, such as music production equipment and instrument costs.

If your budget is limited, you can launch smaller-scale test campaigns, using A/B testing to evaluate which assets yield the best results.

Spreading your budget across multiple campaigns can also improve your outcomes and provide you with more data to work with.

 

Step 5: Implement Your Action Plan

Once your plan is finalized, it’s time to implement it across your chosen platforms and wait for the results to come in.

Be ready to respond to comments and feedback, since this will further drive engagement with your fan base.

You can collect and track performance data using various tools, weighing up the results to streamline your next campaign.

 

Also read: How to trademark a band name.

 

Music Marketing Resources

Marketing your music can be complex, with numerous factors to consider that will impact your approach.

These factors range from creating your brand assets to managing your social media pages and responding to comments.

Here are some valuable tools and resources you can use to streamline your workflow when marketing your music:

  • Chartmetric: Tracking data is essential for growth, and Chartmetric is an excellent tool that utilizes revolutionary predictive algorithms to aid in this task.
  • Google Analytics: A widely used resource for all types of creatives, Google Analytics can deliver additional insights that songwriters and musicians can use to refine their marketing strategies.
  • Design and editing tools: If you need to create a logo or edit a music video, platforms like Canva and Capcut include game-changing tools for musicians.
  • Social media management tools: Managing social media channels is simplified with specific tools, such as Hootsuite, which can be used for scheduling posts and monitoring comments and likes.
  • Digital music distribution services: Uploading multiple tracks to Spotify, Apple Music, and other platforms can be a time-consuming process. Digital music distribution services perform this and other related tasks for you for a monthly subscription fee.

You can use free tools or sign up for trial periods to decide which tools best match your needs and marketing workflow.

 

Top 3 Best Music Marketing Strategies

Marketing music requires a comprehensive approach to ensure all opportunities for growing an audience and income are seized.

If you’re approaching music marketing for the first time or looking to refine your strategy, here are some examples to consider.

  1. Take a multi-platform approach: Utilizing all available platforms is vital for any successful marketing campaign, whether for a new release or upcoming gig. In addition to utilizing social media and collaborating with music journalists, consider submitting music to radio stations and podcasts.
  2. Incorporate live performances: While digital music is experiencing unprecedented growth, the demand for live music remains equally important in marketing strategies. A gig allows fans to meet you in person, creating a strong connection and word of mouth.
  3. Consistently engage with your audience: On the topic of fan engagement, responding to comments, emails, and other forms of communication is integral to effective marketing. This includes networking with industry professionals to increase your chances of getting gigs and other deals.

By combining different platforms and engaging with constructive feedback, your marketing strategy will deliver optimal results.

 

Trending: The 10 best music grants for independent artists.

 

Music Marketing Tips

We’ve covered the essential processes for promoting your music, but here are some additional tips to further enhance your approach:

  • Follow music industry trends: Capitalizing on the latest industry trends ensures that your marketing campaigns are in tune with the current state of music culture.
  • Pitch to playlist curators: Getting your music featured on curated playlists on Spotify and other editorial playlists can significantly enhance your global reach.
  • Create a YouTube channel: If you don’t already have a YouTube channel, setting one up can expand your revenue streams and provide a platform for live performances and music videos.

Experimenting with content and gauging feedback from your fans will ensure these tips elicit the best response.

 

Summary

Understanding how music marketing works is crucial for musicians and producers to differentiate themselves from the competition.

Whether releasing singles or promoting an upcoming tour, marketing plays a pivotal role in building hype and generating sales.

As you launch new campaigns, you can refine your promotional content to create visually stunning assets that resonate with fans.

The 10 Best Music Grants for Independent Artists in 2025

Whether developing an arts education or providing financial assistance to small ensembles, music grants are vital resources for musicians from all walks of life.

With many organizations offering grants, applicants need to know what is required of them to access funding.

This guide breaks down the best music grants you can apply for today, covering the application process and funding level range.

Get Early Access
To Promo Hype

 

What Are Music Grants?

Music grants are forms of funding opportunities for musicians, singer-songwriters, producers, and other music industry creatives.

They are designed to help musicians learn, perform, and make music, launching new projects and recording and producing material.

While some organizations that provide music grants don’t place restrictions on how the funds are used, others stipulate clear conditions.

They also have unique requirements for eligible applicants when requesting financial assistance, making them highly sought-after.

Different music grants are available for amateur music creators and professional musicians, with varying levels of financial support.

 

Who Is Eligible For Music Grants?

Eligibility for one of the many music grants in the United States or elsewhere will vary based on a range of factors.

This includes the individual function of a given grant, the type of funding opportunities you’re looking for, and the geographical location.

Specific eligibility criteria can also be applied based on the stage you’re at in your music career and any track record of success

In general, however, you may be eligible for one of the many music grants available to up-and-coming artists if you’re a:

 

Songwriter Or Composer

If you’ve mastered how to write a song and are looking for additional funding, you may be eligible for several grants.

Demonstrating your track record and supplementing this with additional information on collaborations will increase your odds of success.

 

Music Producer

Funding is also available for music producers who can demonstrate creative and professional development.

These funds can be used to upgrade your studio gear, cover the costs of session musicians, and other requirements.

 

Independent Musicians

With the rise of the independent music sector, an increasing number of grants are available to assist with career development.

These initiatives are typically aimed at fostering the grassroots sector, providing up-and-coming solo acts and bands with opportunities to develop.

 

Related read: The ultimate guide to music royalties.

 

The 10 Best Music Grants In The US

Independent musicians and songwriters have an impressive selection of grants available to help foster their careers.

Here’s our selection of the 10 best music grants for launching projects and finding professional support and communities.

 

10. Salt Lick Incubator

Funding level: $5,000 – $15,000

A popular resource for grants is the nonprofit organization Salt Lick Incubator, which awards funds to contemporary genre musicians.

Money can be used to master various processes taught at the best music production schools, as well as marketing and branding.

Recipients of grants can access direct support and mentorship from industry professionals to streamline their creative efforts.

It’s a song-driven grant that requires a feasible project proposal, but with up to $15,000 available, the effort is worthwhile.

 

9. Dolly Parton Songwriters Award (BMI Foundation)

Funding level: $20,000

The BMI institute in the United States is perhaps best known for managing performance royalties for independent musicians and artists.

They also offer the Dolly Parton Songwriters Award, helping emerging artists gain funding for studying music and buying instruments.

There’s up to $20,000 up for grabs, with genres like blues, Americana, and contemporary Christian popular among applicants.

With Dolly Parton once again returning to number one in the charts, it’s a grant with considerable pedigree behind it.

 

8. Tennessee Arts Commission

Funding level: $1,000 – $25,000

The Tennessee Arts Commission was established to assist artists across a range of skill sets, from visual arts to music.

Independent musicians and composers can apply for performance-based or composition-based grants according to their needs.

You don’t have to have matching funding to apply, and the average amount per recipient is an impressive $5,000.

Eligibility requirements include demonstrating income from work, with this income being a significant source for their livelihood.

 

Also read: The 10 best music distribution services.

 

7. Reel Change: The Fund for Diversity in Film Scoring

Funding level: $20,000 average

Some music funding is oriented toward supporting diversity initiatives, such as the Reel Change Fund for women in film scoring.

This allows film composers to mix music and cover studio costs and other fees for orchestrating and recording music.

Since its inception, Reel Change has provided money to over 30 grantees, with brands like Steinberg and Native Instruments providing services.

Applicants are reviewed by a dedicated board of experts and leading film music composers to assess their viability for funding.

 

6. AmplifyWorld Artist Fund

Funding level: $1,000 – $50,000

Initially launched in 2024, the AmplifyWorld Artist Fund has helped many artists develop their careers and access resources.

Designed to empower new artists to create a sustainable income stream, the fund can be used for production and promotion.

You can also use it to learn more about music theory for producers, engage with music communities, and fund tours.

The institution also enables independent artists to connect with music industry professionals and build reputable networks.

 

Get Early Access
To Promo Hype

 

5. New York Foundation For The Arts

Funding level: $8,000 – $20,000

With an extensive history of supporting artists, the New York Foundation for the Arts helps with all stages of careers.

While some grants are used for specific projects, these can be used in a broader capacity to support an artistic vision.

Grants available through the New York Foundation for the Arts vary, from funding for music producers to general grants for other arts.

As such, it pays to check back in to see what new grants are available over time, then apply for one that matches your needs.

 

4. ASCAP Foundation

Funding level: $3,000 – $5,000

Like the New York Foundation for the Arts, the ASCAP Foundation awards a variety of grants for songwriters and composers.

There are awards for emerging songwriters to help master song structure, arrangements, and music promotion.

Additional services from ASCAP also extend to scholarships to help students with fees at a range of high-profile schools.

The institution has a considerable pedigree, with the acclaimed composer and lyricist Stephen Schwartz hosting ASCAP events.

With an extensive roster of workshops and seminars also available, the ASCAP Foundation is one of the most comprehensive organizations.

 

3. Musicians Foundation

Funding level: $500 – $3,000

Professional musicians can access funds directly through the Musicians Foundation based on specific eligibility criteria.

You need to verify your income from performance, composition, and arrangements to access the available funds.

Applications are reviewed by a dedicated committee, which may request additional documentation before processing the request.

If you’ve become a music producer with a proven track record, it’s well worth considering applying here for funding.

 

2. Foundation For Contemporary Arts

Funding level: $500 – $45,000

With close to $29 million in grants already approved, the Foundation for Contemporary Arts is a hugely popular resource for funding.

They support a range of artists and collectives working not only in music, but also in dance, theater, and visual arts.

Funds can be applied to all popular music genres, with additional emergency grants also available for closing projects.

They can be as high as $45,000, making it a solid choice for seeking funding for bands and other musical collectives.

 

Recommended read: The best online music production courses.

 

1. National Endowment for the Arts

Funding level: $10,000 – $100,000

One of the most prestigious institutions in the United States, the National Endowment for the Arts, offers a multitude of grants and support.

Many successful independent artists have used this funding to launch projects, acquire equipment, and connect with industry professionals.

While funding levels vary, they can reach high sums, particularly for subgranting programs through local arts agencies.

With total funds approaching $368 million nationwide, it has a proven track record of helping independent artists succeed.

 

How To Choose The Best Music Grant

With various grants available to artists, it’s important to approach choosing the best one with a clear view of what they offer.

Let’s break down the factors you need to consider when choosing a grant:

  • Career stage: Different grants apply to different stages of music careers, with some for newer artists and others for professional musicians. If you’ve reached the stage of trademarking your band name and performing regularly, this will influence your choice of grants.
  • Project requirements: A detailed breakdown of your project’s requirements will enable you to identify grants with optimal funding and support. Outline your expectations for studio time, mixing and mastering costs, and other project requirements.
  • Current location: Some grants are restricted in terms of location, only awarding funds to musicians and producers in a specific city or state. You can refine your search accordingly and complete application forms based on your current location.

You can also request additional information from grant providers if you’re unclear on exactly what the money can be used for.

 

How To Apply For Music Grants

Applying for a music grant requires following a series of steps to ensure the application process runs smoothly.

If you’re considering seeking funding, here’s how you can streamline the application process:

  • Take the time to research your options: Before compiling your documentation for an application, you should be clear about what options you have. Dedicating time to research will ensure your efforts are directed where positive results are most likely.
  • Verify requirements for eligible applicants: Different grants require different criteria for eligibility, so reading through these requirements is a must. Age, location, career status, and other factors are often needed, depending on a specific grant.
  • Gather the relevant documentation and evidence: When applying for grants, various documents are expected to be provided with the application. This can include letters of support from educators, samples of your musical work, and a budget spreadsheet.
  • Learn from feedback and rejections: Acquiring grants is highly competitive, with thousands of musicians seeking funding for their careers. If your application gets rejected, ask for more information and evaluate your strategy moving forward.

By securing grants, you can increase your chances of making money as a music producer or singer-songwriter.

 

Read this next: How to build a home recording studio.

 

The Best Music Grants Available Outside of America

We’ve covered a selection of grants available for musicians, producers, and songwriters in the United States.

For those working outside the US, these grants offer opportunities for funding and support through their programs:

  • PRS Foundation: This UK-based funding organization offers a range of initiatives and access to money for producers and creators in the country. They benefit various career levels, from early-stage artists to international opportunities.
  • Music Capital Scheme: If you’re an artist based in Ireland, this scheme comes with full support from the Department of Culture, Communications, and Sport. Over 200 groups have used the Music Capital Scheme to access funding for instrument purchases and other requirements.
  • Creative Australia: Another government-backed resource for artists, Creative Australia’s grants apply to a range of musical skills. This includes record label development schemes and programs dedicated to contemporary music.
  • Factor: The Foundation Assisting Canadian Talent on Recordings has various programs for musicians who meet its eligibility standards. In addition to artists, managers, record label owners, and other industry roles can also apply for funding.
  • NZ On Air: The New Zealand government’s funding platform, NZ On Air, supports new artists when money is needed for producing music and promoting audio and video content.

Make sure you verify the application requirements before you apply to ensure that it matches their guidelines.

 

Summary

Producing music and building a career is a costly venture, making music grants valuable resources for independent artists.

By applying for grants from the institutions covered in this article, you can finance your latest projects and develop your career.

You can also consider researching local opportunities for support in your city or state, including initiatives and available funding.

How To Trademark A Band Name In 2025: A Step-By-Step Guide

Choosing your band name is the first step to making your mark in the music industry and building your reputation as a band.

By learning how to trademark a band name, you can gain legal protection for your name, logo, and other brand assets.

This article provides an easy-to-follow, step-by-step guide to the trademarking process for your band name, including essential resources for the application process.

 

Get Early Access
To Promo Hype

 

What Is A Trademark?

A trademark represents a unique identity, defined as a word, phrase, logo, or distinctive symbol for a particular brand.

While many companies trademark their business name, trademark registration can also be performed by artists and bands.

A trademark forms an aspect of intellectual property, with a registered trademark offering legal protection for its owner.

Distinct from other forms of intellectual property, such as copyrights, trademark rights protect against unauthorized use of your name by other bands.

By combining these types of intellectual property, bands can protect both their band name and their associated musical works.

 

Trademark Vs. Copyright

An understanding of trademark law and how it can protect your band name can be enhanced through the application of copyright registration.

While trademark registration covers your band name and logos, copyright is pivotal for the accurate collection of music royalties.

For physical media sales and digital platforms, setting up mechanical royalties can be performed to earn money from CD and record sales.

Additionally, you can earn revenue through performance royalties, monetizing your music on streaming platforms, and live venues.

These allow songwriters and music publishers to collect and share royalties across multiple sources for a consistent income.

 

Related read: Mechanical vs performance royalties.

 

Benefits Of Trademarking For Artists

Becoming an established band with a large following requires more than just writing a song that resonates with your fans.

It also requires trademark registration of your band name to protect your creative works from unwanted legal procedures.

Here are some additional benefits of trademark registration for artists and bands that make the process worthwhile:

 

1. Brand Recognition In The Music Industry

Using a registered trademark for your band name serves as a means of cementing your brand recognition in the music business.

This name recognition can help with everything from getting gigs as a musician to landing a deal with an established record label.

 

2. Retaining Intellectual Property Rights

There are many examples of bands losing their rights over a brand name due to legal battles, which can cause severe reputational damage.

Ensuring you’re the trademark owner of your band name and logo provides robust protection from any use by other bands.

 

3. Providing Opportunities For Commercial Use

Trademark registration of your band name can significantly increase your chances of landing a music publishing deal for commercial use.

Such deals allow bands to enhance their business value, generating income through merchandise and endorsements.

 

How To Trademark A Band Name In 2025: Step-By-Step

Up-and-coming bands and artists looking to drive their careers forward must register a trademark to protect their assets.

Here’s how you can trademark your band name in 10 steps, from verifying its availability to the complete registration process:

 

Step 1: Decide On Your Band Name

Bands, singer-songwriters, and music producers are all eligible to register their performing names as trademarks.

Before initiating the process, you need to decide on your desired band name and create alternatives in the event your first choice is taken.

You can draw inspiration from your favorite band names to create something catchy, memorable, and distinct from others.

 

Step 2: Perform A Trademark Search

With your band name selected, the next step is to perform a trademark search to verify whether or not the name is available.

Bands spanning the most popular music genres are often registered, so this search will ensure your name isn’t taken.

You can perform a trademark search directly through the U.S. Patent and Trademark Office using their Trademark Electronic Search System (TESS).

Additional research for band names on streaming services is also advisable, highlighting any clashing names from bands not yet trademarked.

 

Learn more: The best music production software.

 

Step 3: Select Your Trademark Class

With over forty trademark classes recognized by the U.S. Patent and Trademark Office, bands need to select the appropriate class.

The most relevant classes for bands and singer-songwriters are as follows:

  • Musical recordings in Class 9: Selecting this class ensures your band name is protected when used on physical formats and digital downloads.
  • Apparel in Class 25: If you have plans to release T-shirts and other branded merchandise, you’ll need to register your band name in this class.
  • Entertainment Services in Class 41: This class covers live performances, such as concerts and tours.

Make sure you’ve correctly registered for all relevant trademark classes to take advantage of the advantages each has to offer.

 

Step 4: Understand The Strengths Of Trademarks

While all registered trademarks enjoy legal protection, your choice of band name can affect its strength and resilience to disputes.

Here are the five levels of trademark strength to consider before filing your application:

  • Fanciful: This type of name has no outside meaning, such as a completely made-up name.
  • Arbitrary: Arbitrary band names use an ordinary meaning, but one with no associations to music.
  • Suggestive: A suggestive band name creatively uses words to suggest the tone and style of your band.
  • Descriptive: Descriptive band names take a more literal approach to naming conventions for artists.
  • Generic: If you’re hoping to use a generic term like “Rock Band,” you may find your application is rejected.

The stronger and more original your brand name is, the more your unique identity will stand out above other musicians and bands.

 

Get Early Access
To Promo Hype

 

Step 5: Consider Consulting With A Trademark Attorney

If you’re struggling to understand how to file new applications and have money available, you can consider consulting a trademark attorney.

A trademark attorney can help you get everything set up correctly, as well as advise you in the event of trademark disputes.

Their advice can be invaluable if you’re making money as a music producer or band through commercial use, such as live shows and merchandise.

An attorney can also help with filing an “intent to use” application, allowing you to reserve the trademark for a band name.

 

Step 6: Select A Trademark Filing Basis

“Intent to use” and “use in commerce” are the two primary options when selecting a filing basis for your band name.

We’ve discussed the role of “intent to use” for registering a band name before setting out to release music and perform gigs.

Alternatively, if your band is already active, you need to select the “use in commerce” filing basis and provide evidence of your activity.

This can include a copy of a released album cover or merchandise, which then provides instant protection for your band name.

 

Step 7: Prepare & File Your Trademark Application

With the above steps completed, you’re now ready to prepare and file your trademark application with the USPTO.

After creating an account and verifying your identity, you can upload the relevant documentation in the correct format.

Choosing “standard character” ensures protection in all fonts, while “special form” is applied to logos and other visual assets.

You’ll then be asked to pay the associated fees, which can increase depending on the number of filing classes you’ve opted for.

Once your application is filed, you can focus on making music ready for distribution when the trademark has been approved.

 

Step 8: Fix Issues Raised By The Patent And Trademark Office

Once your trademark has been filed and reviewed, you may be asked to fix any issues raised by the Patent and Trademark Office.

These can be substantive issues that require radical changes, procedural issues, and any additional legal requirements.

If there’s a conflict with another name, such as your choice being confusingly similar to another, you may have to revise the application.

Likewise, choosing a band name that may be viewed as misleading or one that uses immoral language may also be subject to review.

 

Recommended read: How to submit music to radio stations.

 

Step 9: Monitor Your Trademark For Infringements

The steps for monitoring any infringements of your band name trademark are similar to the initial name verification process.

You can check for infringements on the Trademark Electronic Search System (TESS) or use third-party trademark monitoring tools.

Setting up Google Alerts for your band name will also instantly flag any unauthorized uses so that you can take action against them.

 

Step 10: Keep Track Of Trademark Renewal Requirements

Trademark renewals and extensions are requested by all artists, from Taylor Swift to independent rock bands and singer-songwriters.

In the United States, the renewal of band names is required between the fifth and sixth year following the initial registration.

Bands then have to renew their name again following the ninth year, filing a Declaration of Use (and/or Excusable Nonuse) with the USPTO.

 

Frequently Asked Questions

If you still have queries surrounding how to trademark your band name, these answers to frequently asked questions provide further clarification:

 

1. Is trademarking your band name necessary?

While trademarking a band name isn’t mandatory, the legal protections it offers make the process worthwhile.

Many successful independent artists use trademark registers to ensure their name and band logos are protected under the law.

 

2. What can bands & songwriters trademark?

A range of assets can be submitted for trademark protection by bands to help build brand recognition across entertainment services.

These assets include:

  • Band names
  • Band logos
  • Catchy slogans and phrases
  • Band tour names

In some instances, song and album titles can also be trademarked, particularly if used as part of a commercial venture.

 

3. How long does the registration process take?

Registering a trademark can be a lengthy process, from the initial application and review to receiving the final registration.

In the United States, this can last between 12 and 18 months, depending on whether any complications arise during the process.

 

4. What are the costs associated with trademark registration?

The costs associated with trademarking a band name can vary, covering basic fees, surcharges, and potential attorney fees.

The USPTO’s base application fee is $350, but providing insufficient information can result in a $100 surcharge.

Conducting a pre-filing trademark search can also increase the budget, along with periodic maintenance fees.

 

5. Can I copyright my band name?

Solo artist and band names are not subject to copyright, which is instead used for songs, lyrics, and artwork.

Copyrighting your music allows for revenue generation based on associated royalties across different media platforms.

It can also be used to generate print royalties through the sale of printed sheet music of your original works.

 

Read next: How to build a home recording studio.

 

Trademarking Tips

Getting your band name trademarked can be challenging, especially if you lack experience in this process.

Here are some trademarking tips to help you choose and implement a registered band name:

  • Consider how your name impacts the band logo: While many artists focus on their stage name or band name, it’s just as vital to consider how band logos are presented. When choosing a band name, explore how it will appear as a logo before you register.
  • Promote your music on multiple platforms: Registering a band name ensures your brand is instantly recognizable. By promoting your music on social media and elsewhere, you can foster an image and build a reputation.
  • Clarify trademark ownership: If you’re in a band, you’ll need to be clear from the outset which members are taking ownership of the trademark. This will avoid potentially troublesome legal issues should the band split up in the future.

You can consult with an attorney if you have concerns and verify that everything is above board before applying for a trademark.

 

Essential Trademarking Resources

Whether you’re a band member or a solo artist, acquiring trademark protection is an essential process for protecting your brand.

Here’s a concise overview of the primary resources and institutions used for trademark registration:

  • United States Patent and Trademark Office: Registering a name for a solo artist or band in the United States must be done through the United States Patent and Trademark Office. The process is relatively straightforward, with plenty of online resources to help get everything right.
  • Trademark Status and Document Retrieval: Once you’ve filed for trademark registration, you can track the application via USPTO’s Trademark Status and Document Retrieval service.
  • World Intellectual Property Organization: If you’re seeking more protection with a global audience in mind, the World Intellectual Property Organization can help you trademark your band name worldwide.

By conducting thorough research into the names used by other bands, you can register your name with confidence.

 

Summary

Knowing how to trademark a band name grants you the exclusive right to use your name across a broad range of media.

If you’re a singer-songwriter, trademarking your artist name confers the same advantages, as well as enhancing your brand recognition.

By acquiring a trademark, your band name is guaranteed legal protection as part of an overall approach to intellectual property.

Performance Royalties: Everything Indie Artists Need to Know

Performance royalties are a popular source of revenue in the music industry, allowing artists to earn money for their creative works.

Learning how to claim performance royalties ensures consistent revenue from radio stations, streaming services, and other platforms.

This guide covers everything you need to know about performance royalties, from how they work to helpful resources for collecting money.

 

Get Early Access
To Promo Hype

 

What Are Performance Royalties?

Performance royalties are a subcategory of music royalties that deliver payments based on the public performance of musical compositions.

Public performance fees are paid to songwriters and publishers whenever songs are played in the following situations:

  • Broadcasts: Broadcast music platforms, including terrestrial radio stations and television shows, are eligible for public performance royalties.
  • Interactive digital streams: Music users on Spotify, Apple Music, and other streaming services boost performance fees whenever they listen to a song on these platforms.
  • Non-interactive streaming services: Additionally, royalties are paid whenever music is engaged with on platforms such as Pandora and digital radio stations.
  • Live performance in venues: Performance royalties cover a range of venues, including bars, restaurants, clubs, festivals, and performances at concerts.
  • Miscellaneous public uses: The use of songs as background music in shopping centres or waiting rooms can also be used to collect royalties.

Understanding how performance royalties are generated allows artists to make music that generates a consistent revenue stream.

 

How Do Performance Royalties Work?

Performance royalties generated based on the different sources outlined above are collected and distributed to composition copyright holders.

This is typically the original songwriter or publisher, depending on any arrangement between these parties, often with royalties being split.

Overseeing the collection of royalties are Performing Rights Organizations (PROs), with different organizations in various countries.

By acting as intermediaries, these organizations can track performances across various outlets and calculate the royalties generated.

Several factors can influence the royalties paid, including the type of performance, how popular a song is, and the duration of play.

As such, anyone looking to make money as a music producer must evaluate their options to ensure optimal compensation for their work.

 

Read more: How to build a home recording studio.

 

Performance Royalties Vs. Mechanical Royalties

While performance royalties are essential for generating income, other models, like mechanical royalties, are also necessary to address.

Understanding the differences between mechanical royalties and performance royalties allows artists to maximize their revenue.

The core distinction between the two approaches is how royalties are triggered, with mechanical royalties covering different sources.

Mechanical royalties paid are based on the following mechanisms:

  • Sales of physical media: Each time a CD or vinyl record of a single, EP, or album is sold, mechanical royalties are available for properly registered work.
  • Digital music downloads: Purchasing digital downloads on websites such as Beatport can also initiate mechanical royalties.
  • Play on interactive streams: Representing a crossover with performance royalties, mechanical royalties can also be triggered through conventional streaming services.

Just as performance royalties have specific collection societies, so too do mechanical royalties use dedicated societies for revenue distribution.

Both, however, are paid to songwriters and publishers, allowing each approach to be combined to generate additional royalties.

 

How Music Copyright Impacts Performance Royalties

Understanding how copyright impacts performance royalties allows you to produce music that is eligible for revenue.

With many controversies arising due to a failure to register a composition, it’s vital to ensure you’re registered as the copyright holder.

Here’s how music copyright works concerning collecting royalties from public performances:

 

Composition Copyright

The composition copyright refers to the underlying musical piece, covering the lyrics, melody, and other arrangements.

As such, the copyright holder is typically the individuals who wrote the song, who earn money when it is performed live.

The composition copyright holder also has the power to license the use of their songs to other parties, such as for cover songs.

 

Master Copyright

Another key aspect of music publishing that affects royalties is who owns the master recording, which focuses on a specific sound recording.

The copyright for this uniquely produced version is held by recording artists and associated record labels, who earn various royalties from its use.

Master recording copyrights are also relevant to various licensing deals, such as synchronization licensing for use in a movie.

 

Learn more: How to record music at home.

 

Who Earns Performance Royalties?

Understanding how copyright impacts royalties from performances helps to break down exactly how royalties are paid.

Let’s explore these payment arrangements in more detail and how payments are often split between multiple recipients:

  • Songwriting performance royalties: Songwriting performance royalties paid to performing artists and writers are commonly set at 50% of the overall royalties.
  • Publishing royalties: In most arrangements, the additional 50% of paid royalties goes to the publisher’s share. The publisher may have a further agreement to share a portion of their percentage with the songwriter.
  • Performing Rights Organizations memberships and fees: Membership of a PRO is necessary for collecting royalties, with one-off membership fees and other associated fees to be mindful of.
  • Additional stakeholders: In some instances, royalties from performances are distributed to third parties, including any featured artists on a song or to the sound recording copyright holder.

Before signing a deal, it’s essential to clarify how revenue will be collected and distributed between songwriters and publishers.

 

When Are Performance Royalties Paid?

Whether you’re becoming a music producer or working as a songwriter, understanding how performance royalties are paid is essential.

We’ve outlined platforms that trigger performance royalties, each with varying payment rates and other factors to consider.

Here’s a more detailed breakdown of how each of these sources of revenue is implemented when collecting performance royalties:

 

Digital Streams

Earning royalties from digital streams is complex, with different streaming services offering various rates per song play.

Perhaps the most common form of digital streams comes from platforms like Spotify, which has millions of uploads per year.

For such streaming services, the service usually collects the royalties and distributes them directly to the rights holders.

Rates vary, ranging from approximately $0.01 per stream through Apple Music to around $0.00437 for Spotify.

 

Live Performances

For royalties generated from a live performance of copyrighted music, the process is managed by a Performing Rights Organization.

Institutions such as ASCAP and BMI manage the collection and distribution of royalties, passing on a split to artists or publishers.

Rates payable vary based on various factors, including the size of the venue, the nature of the performance, and any admission charges.

All venues need to apply for a license to legally use copyrighted music, which ensures artists are adequately compensated.

 

Public Broadcasts

As with live performance royalties, revenue generated through public broadcasts isn’t fixed, with various factors influencing the amount.

Also managed by Performing Rights Organizations, these royalties are paid out to songwriters, publishers, and record labels.

Licensing fees are collected from radio stations and television networks and then distributed to the copyright holders.

Songwriters and publishers take a 50/50 split, while the record label may receive a share due to sound recording ownership.

 

Visual Media

Copyrighted music used in TV, films, and adverts is also subject to royalties under the performance umbrella.

The popularity of the songs and recording artists impacts potential for royalties, as well as how frequently it is reused in visual media.

Here’s an overview of the different types of visual media, along with payment ranges for associated royalties:

  • Network television: Fees from play time on network television shows can vary considerably, with new artists earning between $500 and $5,000 for a song. Established artists can earn much more, particularly those who are trending.
  • Cable television: With lower viewership compared to their network counterparts, cable television broadcasts typically generate a much smaller royalty stream.
  • Video and DVD sales: Physical media sales are often associated with mechanical royalties for CDs and vinyl records. However, video and DVD sales are sometimes linked to performance royalties depending on the licensing agreement.
  • Streaming services: Visual media streaming services such as Netflix also pay royalties for performances, although such platforms don’t disclose the specific rates they adopt.

Income from these sources often depends on specific licensing agreements between the copyright holders and outlets.

 

Radio Airplay

Royalties from radio airplay are another source of income that artists and publishers can collect, although with some caveats.

Whenever a song is played on terrestrial radio stations that use the AM/FM platform, songwriters and publishers are paid.

However, recording artists are exempt from inclusion in payments in the USA, since the USA isn’t a signatory to the Rome Convention of 1961.

This convention implemented neighboring rights, which ensure recording artists are also paid for the sound recording.

Songwriters and publishers can submit music to radio stations and increase the revenue gained from wider exposure.

 

Get Early Access
To Promo Hype

 

How Are Performance Royalties Collected?

If you’re considering earning money for your music through performance royalties, it’s essential to understand the mechanisms involved.

With songwriters missing millions in royalties from gigs, verifying everything is above board means you won’t lose out on income.

Let’s break down how royalties from performances are collected, from the key institutions to how performance is tracked and distributed:

 

Registering With A Performance Rights Organization

Before you can start earning money from public performances, you need to register your work with a Performance Rights Organization.

In the United States, the PROs include ASCAP and BMI, each of which licenses music to venues and broadcasters.

Becoming a member requires an initial registration or membership fee, and the PRO will also take a share of ongoing royalties.

 

Tracking Performance & Distribution Of Royalties

Working with a PRO provides access to various data points and metrics used to track song performances and determine royalties.

This includes reporting from licenses and venues, as well as additional sampling techniques for certain performance types.

By conducting this assessment, the PRO can determine precisely what the songwriter and publisher are owed.

Once royalties are determined, the relevant parties each receive their share based on pre-determined revenue splits.

 

Using Digital Music Distribution Services

If you’re an independent artist focused on streaming services, you can use digital music distribution services to streamline your efforts.

The best music distribution services allow members to retain 100% of royalties earned across all primary streaming services.

You can also gain insights into your performance on digital services to promote platforms that generate optimal streaming royalties.

 

Performance Royalties Tips

Recording artists can maximize the performance royalties paid for their work through a range of methods.

If you aren’t already signed to a record label that is handling performance royalties on your behalf, consider the following strategies:

  • Use international performance rights organizations: With performance royalties available through various territories, using an international performance rights organization can open up new revenue streams. Joining a Collective Management Organization will allow your recorded music to generate royalties across various legal zones.
  • Verify you’ve properly registered: A common issue faced when collecting songwriting performance royalties is a lack of thorough registration and metadata. Ensuring everything is up to date helps avoid potential disputes and ensures all your royalties are paid promptly.
  • Promote your music widely: To maximize your performance royalties, it’s essential to dedicate efforts to promoting your music to fans. By driving the audience to your latest releases, your income from music played will grow.

When entering into negotiations with a record label or music publishers, make sure you’re clear on how royalties are collected and split.

 

Performance Royalties Resources

Whether learning how to trademark a band name or enhancing your royalty collection process, there are resources available.

Performance royalties are no exception, with several resources you can use to streamline the process and collect regular revenue.

Here are some resources you can use when considering performance royalties for your musical compositions:

  • SoundExchange: A popular resource for the collection and distribution of digital performance royalties based on sound recordings is SoundExchange. They handle royalties that derive from digital performances on satellite radio, digital cable music providers, and webcasters.
  • American Society of Composers, Authors, and Publishers (ASCAP): The organization ASCAP provides services both for outlets looking to acquire licenses and royalty collection for songwriters and music publishers. They focus on performance royalties from venues such as restaurants and bars, as well as television, radio, and streaming services.
  • U.S. Patent and Trademark Office: Legally protecting your artist or band’s brand name is vital for ensuring the ability to seek recompense in the event of plagiarism. You can use the Patent and Trademark Office to register your band’s trademark in the United States.

There are also royalty payment calculators and market aggregators available to help assess your income from performance royalties.

 

Other Types Of Royalties

Performance royalties are an excellent method for generating a consistent and reliable revenue stream from your musical creations.

Here’s a brief overview of alternative sources of royalty payments you can include alongside performance royalties:

  • Synchronization royalties: Many of the best music producers of all time earn money through synchronization royalties. Also known as sync licensing, this pays songwriters and publishers music royalties for music used on TV shows, movies, and commercials.
  • Print royalties: If you’re reproducing and selling sheet music, you can earn money from their sales through print royalties. Selling sheet music isn’t as lucrative as other royalty types, but it is worth considering for specific music genres.
  • Mechanical royalties: We’ve discussed how performance royalties can be combined with mechanical royalties to open up new revenue streams. Ensuring your creative works are eligible for mechanical royalties will bring income through physical media sales.

By including multiple sources of royalties, artists can diversify their income to ensure their revenue streams are fully optimized.

 

Read next: Top 10 record labels looking for artists

 

The Future Of Digital Performance Royalties

With music technology evolving rapidly, the future of performance royalties is likely to see changes in the coming years.

Let’s explore some of the emerging technological trends and how they will play a growing role in managing and collecting performance royalties:

  • Artificial intelligence and music: Using AI music production tools streamlines workflows, but the technology is creating challenges around copyright protection. As AI-powered music software develops, robust measures need to be implemented to protect artists’ work from theft.
  • Blockchain music: The rise of blockchain in the music industry is set to radically change the way artists share their work with fans worldwide. This includes the emergence of smart contracts and more robust methods for monitoring how royalties are paid.
  • User-centric payment models: While streaming services typically pay performance royalties based on individual streams, some are adopting user-centric models. This initiative aims to improve artists’ revenue in niche genres by incorporating user engagement into the decision-making process.

Staying abreast of the latest developments in the music industry will ensure that your own music delivers optimal revenue.

 

Summary

Earning money as an independent artist requires a diversified strategy, with performance royalties one of the core revenue streams.

Collecting performance royalties from radio airplay, non-interactive streaming services, and elsewhere is also largely hands-off.

This allows artists to bring in revenue while focusing on what matters the most: writing and producing great music for their fans.

Music Royalties 101: The Ultimate Guide For 2025

Music royalties generated by copyrighted music are one of the primary forms of payment for musicians and producers today.

Revenue from royalties can come from multiple sources, with variable rates, payment terms, and conditions based on licensing agreements.

This guide demystifies the concept of music royalties to help recording artists maximize their earnings across all platforms.

 

Get Early Access
To Promo Hype

 

What Are Music Royalties?

Music royalties are payments made to rights holders based on the performance, airtime, and other forms of reproduction.

Rights holders include original songwriters, composers, and recording artists, with royalties providing compensation for making music.

Music royalties are also an excellent way to make money as a music producer, providing an ongoing revenue stream for released tracks.

There are several types of music royalties used in the music industry, each with different requirements and circumstances to consider.

 

How Do Music Royalties Work?

Music royalties work by generating revenue based on how a song is used, with payments issued to the relevant copyright holders.

Whenever someone wishes to use a song, such as a venue owner, a license is required for the song composition and sound recording.

Music royalties are then generated based on licensing terms, with revenue then distributed to the rightful owners.

This process varies based on the types of music royalties being collected, which we’ll cover in detail throughout this guide.

 

Why Are Music Royalties Important?

Music royalties serve a range of functions in the music industry, ensuring fair compensation for artists and sustaining their careers.

Here are some other reasons why music royalties offer value to musicians and composers:

  • Transparency with publishers: Music publishers are expected to provide complete transparency and clarify their approach to royalty calculation. Understanding how it works enables artists to ask the right questions and secure the best rates for their work.
  • Providing legal protection: By taking a stringent approach to copyright, artists can gain peace of mind knowing their work is legally protected. This ensures exclusive rights to the copyright holder along with complete control over how it is used.
  • Driving the creative process: By generating a consistent stream of income through royalties, artists become incentivized to continue the creative process. This income gives them the freedom to explore other popular music genres and collaborate with other artists.
  • Diversifying income: Music royalties fit into a broader network of potential revenue for artists by monetizing streaming, radio plays, and other uses in media. This income can be combined with live performances, merchandise sales, and other revenue streams.

If you’re becoming a music producer, understanding how royalties operate will enhance your ability to monetize your work.

 

Types Of Music Royalties Explained

With several types of music royalties available, understanding how they’re distinguished from one another is essential for artists.

Let’s break down the different types of music royalties in detail, and how you can combine them to generate additional revenue:

 

Public Performance Royalties

As the name suggests, performance royalties are generated when a song is performed in a commercial environment.

This is focused on conventional public broadcasters, but can also incorporate music royalties generated through streaming services.

From the conventional perspective, public performance royalties occur from use on radio and TV shows, as well as in clubs, bars, and restaurants.

This type of revenue is often collected and distributed through performance rights organizations (PROs), from which broadcasters receive the license.

Data based on this use is then used to accurately distribute the blanket license money to the relevant songwriters and copyright owners.

If you’re considering submitting music to radio stations, registering with a PRO ensures the correct collection and distribution of royalties.

 

Digital Performance Royalties

While the standard public performance royalties relate to play time on traditional radio stations, digital performance royalties differ.

If your music is performed on webcasting platforms that stream musical compositions, such as SiriusXM and Pandora, royalties are generated.

It’s important to note that the rule in the USA surrounding non-payment to sound recording owners for radio airplay doesn’t apply here.

If the music is played on digital internet radio, cable radio, or satellite radio stations, the master owners are reimbursed.

Digital radio stations must acquire a statutory license from SoundExchange, permitting them to use licensed music.

Likewise, recording artists, record labels, and session musicians need to register with this organization to collect digital performance royalties.

Under the law, these royalties generated are distributed in the following manner:

  • Featured artists: 45%
  • Rights owners: 50%
  • Non-featured artists: 5%

These rates are set by the U.S. Copyright Royalties Board, which also provides support for performing artists surrounding publishing royalties.

 

Mechanical Royalties

A long-standing approach to revenue for artists is mechanical royalties, which occur based on physical or digital reproduction of music.

Understanding the difference between mechanical royalties and performance royalties allows artists to capitalize on multiple income streams.

Mechanical royalties generated from CD and vinyl record sales, and expanded with revenue from digital downloads.

They also overlap with streaming royalties, with mechanical royalties generated whenever songs are played on Spotify, Apple Music, and streamed on demand.

 

Streaming Royalties

While plays on streaming services generate both mechanical royalties and streaming royalties, there are distinctions between the two.

Both are initiated through interactive streaming performances, but with different payout structures that artists should be aware of.

Streaming royalties are typically paid to the owner of the sound recording and copyright holder, often the record label or publishing company.

On the other hand, independent artists frequently use music distribution services to manage their uploads and collect royalties.

In this sense, the management of streaming royalties depends on the status of a given songwriter or artist and the associated terms.

With streaming services like Spotify paying out vast sums of money, it’s one of the most commonly used sources of royalty payments.

 

Neighboring Rights & Royalties

Neighboring rights royalties are closely related to public performance royalties, with the distinction based on the types of copyrighted music.

While public performance royalties are paid to copyright holders who own musical compositions, neighboring rights royalties go to other parties.

These include the copyright holders of the sound recording, performing artists, and, depending on the arrangement, record labels.

Like performance royalties, PROs are often used to collect royalties from their respective markets and distribute them accordingly.

This collection and distribution can also be impacted by local legislation, which can vary in terms of who is entitled to compensation.

For example, American terrestrial radio doesn’t compensate sound recording owners, but in other countries, this rule doesn’t apply.

 

Learn more: The best music production equipment for beginners.

 

Synchronization Royalties

Synchronization royalties, sometimes called “sync licenses” or “sync license fees,” relate to payments for the use of music in visual media.

This covers everything from the use of copyrighted music in advertisements, TV shows, video games, movies, and other media.

There are many instances in which music has been used to generate synchronization royalties by established singers and bands.

The use of Kate Bush’s “Running Up That Hill” in the Netflix series Stranger Things and “Lust for Life” by Iggy Pop in Trainspotting are two examples.

Earning synchronization royalties can be challenging for up-and-coming artists, but landing a deal can provide significant exposure.

The Australian band Jet rose to prominence after “Are You Gonna Be My Girl” was used on Apple’s iPod commercial in the early 2000s.

Emerging artists can improve their odds by seeking out partnerships with licensing companies or networking with music supervisors.

 

Print Royalties

Print royalties are the least common of all the types of music royalties and are paid whenever sheet music is sold.

While many bands and singers don’t release sheet music of their work, some earn money publishing these documents.

They provide valuable resources for other music users to learn about composition, whether small-scale compositions or full-ensemble works.

The payments for print music royalties are typically split between the publishing company and songwriters whenever sheet music is sold.

 

Get Early Access
To Promo Hype

 

The Role Of Trademarks In Music Royalties

Trademarks play a vital role in how the music industry manages the royalties generated by artists and safeguards their creative efforts.

While copyright is necessary for protecting the musical work, trademark applies to a range of other processes in the music industry.

Putting these measures in place is essential for protecting your work, and taking measures should another party violate your trademark.

Here are some other important reasons why you should include trademarking along with copyright protection:

  • Legally codifying your brand: Learning how to trademark a band name ensures your name and branding elements, such as logos, are protected in the event of plagiarism.
  • Selling branded merchandise: With a trademark secured, artists and bands can use their visual assets freely on T-shirts, mugs, and other merchandise for increased revenue.
  • Earning money with brand collabs: Artists often combine their own brand with others through collaborations, such as the Beats by Dre headphone range.
  • Third-party licensing: Once a trademark has been established, it can be licensed to third parties and commercial ventures for additional income.

By registering your artist trademark, you can gain peace of mind knowing you have legal ownership of your name and other assets.

 

Royalties & Copyrighted Music

Understanding the types of copyrighted music is crucial for recognizing how it can be leveraged to generate income through royalties.

Here’s a brief overview of the two primary types of copyrighted music that can impact how royalties are generated and collected.

 

Songwriting Copyright

The first primary type of copyrighted music is songwriting copyright, also referred to as the musical composition copyright.

This copyright refers to the individual who has written a song, covering the underlying work that other artists can record, sample, and arrange.

As such, songwriting copyright covers everything from the authored notes and lyrics to the music’s melodies, types of chords, and harmonies.

While registration isn’t mandatory, some artists register their work with the relevant office, such as the U.S. Copyright Office.

This ensures additional legal advantages should the artist find themselves in court challenging infringements of their work.

Once copyright protection has been secured, it lasts for the entire lifetime of the artist, who retains complete ownership.

 

Sound Recording Copyright

The sound recording copyright is distinct from songwriting and composition copyrights, in that it applies to a specific recorded version.

If you’re an independent artist with a home recording studio, you can copyright any recordings you’ve personally funded.

In addition to being held by the producer, sound recording copyright is often held by the record label, separate from the composer’s ownership.

This allows music publishers and labels to license their sound recording copyrights for use in films, commercials, and other media.

Sound recording copyright owners also have exclusive rights to:

  • Issue and rent the music to the public: This includes digital distribution on streaming and download platforms, or live concerts and other public performances.
  • Create derivatives based on the original work: Creating a cover song, remix, or other type of altered version is also an option for copyright holders.
  • Perform copyrighted music through various media: Performance through music streaming, radio stations, music videos, and TV is all permissible when copyright is secured.

Additionally, the rights owner can transfer these rights through licensing agreements or assignments with the proper authorization.

 

Copyright Ownership In The Music Industry

While independent artists approach copyrighted music with specific goals, copyright law has recently been shaking up the music industry.

Here’s an overview of how this process impacts different artists, from independent songwriters to those with a record or publishing deal.

 

Independent Artists

Independent artists automatically own the copyright to their music once it has been composed and recorded.

This gives them complete control over how it can be used across all media, whether licensing to others or distributing on streaming services.

Many successful independent artists enter into agreements with platforms to generate music, such as using a digital music distributor.

 

Artists With a Record Deal

Once artists sign up to a record deal, copyright ownership is often passed over to the label along with the master recording.

This allows artists to access further funding for upcoming projects, as well as access to production facilities and marketing services.

While the label controls how the recordings are used, artists receive royalties generated based on the terms of the recording deal.

Many record labels looking for artists offer attractive contracts that help maximize the artist’s reach and increase their royalty income.

 

Artists With A Publishing Deal

If you’re considering exploring the option of music publishing, the first thing to understand is how copyright ownership is transferred.

As with record deals, publishing deals pass off many of the administration, licensing, and other processes surrounding ownership.

This includes using the publisher’s industry connections to secure lucrative licensing and synchronization royalties.

The publisher also manages administrative tasks surrounding registration with performance rights organizations and other bodies.

While this is the typical approach, it is possible to get a publishing deal that allows artists to retain copyright after a determined period.

Some deals allow artists to retain their songwriting credit, making it critical for independent artists to seek clarification before signing a contract.

 

Related read: Find out how to get signed to a record label.

 

How Are Music Royalties Collected?

We’ve explored some methods through which royalties generated are collected, notably through Performance Rights Organizations.

Here are other ways artists can collect royalty payments based on their published music:

  • Mechanical Licensing Agents: Organizations such as the Harry Fox Agency and Music Reports are frequently used in the United States to handle mechanical royalties and licensing.
  • Record label and publishers: Artists who have partnered with a record label or music publishers typically take a hands-off approach to royalty collection, with their partner managing the process.
  • Digital music distribution services: If you’re an independent artist, digital music distribution platforms can manage your music royalties across all featured streaming platforms.

In some instances, sub-publishers may be involved in collecting royalties, with collection agencies also used for various royalty types.

 

Potential Challenges With Music Royalties

While royalty collection is a long-standing source of income in the music business, there are some challenges to be mindful of.

If you’re new to the concept, here are some potential obstacles to be aware of, and steps you can take to gain clarity:

  • Complexity of licensing agreements: Licensing agreements can be complex, incorporating different payment structures, warranties and indemnities, and other factors. This makes it vital to read through the fine print and clarify anything you don’t understand with the other party.
  • A lack of reliable/transparent data: Inaccurate metadata can pose issues when collecting royalties, particularly when credits and rights holder information is wrong. Likewise, tracking data across multiple platforms can be challenging, although there are tools you can use to help.
  • Theft through AI-generated content: The rise of AI music production tools has led to growing concerns around copyright, intellectual properties, and royalties. AI models trained on music without the artist’s consent are something to be aware of when sharing your work.
  • Delayed royalty payments: Royalties generated from music can sometimes take time to process or face restrictions due to minimum revenue thresholds. You should also be mindful of Black Box royalties, which refer to unclaimed royalties generated and can create legal issues.

By understanding these challenges, you can ensure your work is adequately protected to deliver the maximum potential revenue.

 

Resources For Calculating Royalties

With so many types of royalties to factor in when calculating your income from music, getting an accurate figure can be a challenge.

Fortunately, there are resources you can use to calculate the royalties generated from your released music.

Here are some tools you can use to ensure your royalty payments are accurate:

  • Performance Rights Organizations: Several music industry organizations offer tools that provide an estimate of your music royalties. ASCAP and SoundExchange both include resources that weigh a range of metrics to evaluate royalties generated by members.
  • Digital music distribution services: If you’re using a digital distribution service for managing uploads, these often include streaming performance data. You can use these platforms to gain a clear overview of royalties generated on Spotify, TIDAL, Apple Music, Amazon Music, and elsewhere.
  • Royalty rate databases: Utilizing a music royalties database, such as RoyaltyRange, can provide a deeper understanding of the varying rates offered by different platforms. It can also help you better understand licensing agreements and optimal structures to look for.

You can assess your royalties generated across multiple platforms and use these calculation tools to break down the differences.

 

Read next: The best DAWs.

 

Tips For Maximizing Your Music Royalties

Collecting music royalties is a reliable way to earn money, but it can be easy to overlook opportunities to leverage all types.

Follow these steps to maximize your music royalties and ensure your songs are achieving their full potential earnings:

  • Register with Performance Rights Organizations: If you’re music is being played in venues or on the radio, registering with a Performance Rights Organization is essential. ASCAP and BMI are two examples of PROs used by artists to collect royalties from these sources.
  • Analyze your royalty sources: While many artists upload their music across multiple streaming services, their core audience often congregates on a particular platform. Analyzing which royalty sources are getting the best results will help you determine where to promote your music for maximum attention.
  • Seek out sync licenses: Acquiring synchronization royalties requires a proactive approach, involving the submission of work to industry professionals. Build a strong portfolio and provide stems from your music recordings.
  • Promote your music online and IRL: A professional website and social media pages are excellent tools for driving traffic to your music. If you’re experienced with live performances, you can get gigs as a musician to further build a fan base.

You can also use tools to gather data and assess your performance on music streaming services across a range of metrics.

 

Summary

If you’re composing original music or learning how to master sound recording, music royalties are essential for long-term monetization.

By aligning your efforts and diversifying your content, you can draw on multiple sources of music royalties to build your career.

Make sure you research industry-related organizations that can support your efforts and help you resolve disputes if they occur.

Song Structure Template: The Easy Way to Write Songs In 2025

Understanding the structural rules of songwriting and composition is vital for driving the creative process when making music.

Using a song structure template can streamline this process, allowing songwriters to plan song lyrics, melodies, and other arrangements.

This guide includes templates for the most popular song structures, ready to use when composing your own music.

 

Get Early Access
To Promo Hype

 

What Is Song Structure?

The term song structure refers to the various sections that comprise a song, and how their arrangement forms a cohesive whole.

Popular song structures typically include verses and choruses, with intros and outros also used to bookend these elements.

Understanding song structure is crucial when learning to write a song that adheres to the principles of music theory.

Song structure provides a clear roadmap for writing songs, from instrumental sections to vocal performances and sound effects.

Using a songwriting template also helps with writing lyrics and structuring them to build an emotional and cohesive narrative.

 

Read more: Discover Promo Hype’s music distribution services.

 

Most Common Song Structures Elements

While there are various common song structures used in popular music, there are several core elements used in the songwriting process.

Here’s an overview of these elements found in common song structures for pop music and other genres:

  • Intro: The opening section of the song, the intro, should establish the mood of the piece in a way that captures the listener’s attention.
  • Verse: A ubiquitous song element when making music, the verse introduces the narrative theme through the lyrics, evolving over subsequent verses.
  • Pre-Chorus: Some song structures use a pre-chorus, which serves as a transitional element leading into the main chorus.
  • Chorus: A song’s chorus typically features the catchy lyrics and hook, using greater repetition compared to the verse.
  • Bridge: Like the pre-chorus, the bridge section of a song helps facilitate transitions and adds variety to melodic arrangements.
  • Outro: Like the intro, the outro is a comparatively short section that brings the song to a close.

Writing for each of these sections employs different approaches, influencing how the lyrics, melody, and harmony evolve as the piece progresses.

 

Importance Of Song Structure When Creating Music

While experimenting with melodies and harmonies can be a fun way to develop ideas, song structure gives these elements a cohesive form.

Here are some other compelling reasons for using a song structure template to guide your creative process:

  • Guiding composition choices: Working from a song structure template makes it much easier to compose sections in the context of the entire piece. This attention to flow between sections can make the difference between a forgettable and an important song.
  • Shaping a narrative: The sense of flow that a song’s structure brings to the table is also vital for shaping the musical narrative. How lyrics explore themes and emotions can be more clearly expressed when working with a song structure template.
  • Enhancing musical variety: Understanding the compositional styles for the various sections allows songwriters to incorporate more variety into the piece. If a given structure isn’t working, different structures can be explored that lead to a more memorable song.
  • Streamlining collaboration with other songwriters: Breaking down a song’s structure can help communicate ideas when collaborating on music. This structure can also be used when mixing music, adding notes to cover the desired effects, and adjusting other settings.

By learning the typical song structures, you can explore a range of creative options and fine-tune your songwriting skills.

 

Read next: The 10 best music producers of all time.

 

Song Structure Template

Song Section Themes and Lyrics Instruments and Arrangements Additional Notes
SECTION 1
SECTION 2
SECTION 3
SECTION 4
SECTION 5
SECTION 6

A great song template provides the necessary framework for arranging music while still delivering enough leeway for customization.

This song structure template is designed to facilitate these goals, with the option to customize the sections depending on your project.

Here’s a breakdown of how to use this song structure template to maximize your songwriting workflow and achieve the desired results.

 

Song Sections

This column of the song structure template refers to the various sections that a complete song comprises.

For example, for the classic verse-chorus structure used in pop music, sections 1 and 2 will correspond to the verse and chorus, respectively.

You can repeat these section types down the left-hand column for as many cycles of verse and chorus you wish to include.

If you decide your song structure template needs to be modified to include an intro, outro, or other sections, add a new row.

These sections can then be viewed together to provide a bird’s-eye view of the overall piece and how they relate to one another.

 

Themes & Lyrics

In the next column on the template, you can note down any narrative themes or storytelling elements you want each section to cover.

This could be what the lyrics establish in the first verse, new themes in subsequent sections, and how the final chorus wraps it up.

If you already have the entire lyrics composed, you can break the song down and paste the lyrics into each specific section in the correct order.

 

Instruments & Arrangements

For the Instrumental Arrangements column, you can include a range of information, depending on your musical style and workflow.

This could include information on the song’s root key, as well as key changes that occur throughout a verse, chorus, and bridge structure.

It can also feature notes on specific instruments to be used, whether for certain sections only or throughout the complete song.

These notes can then be referenced when fleshing out the overall piece of music or using production tools in the editing stage.

 

Additional Notes

The final column in the song structure template is reserved for any additional notes that can serve as a point of reference.

You can use this section to add a note on how you want to set up the studio, ready for recording music across multiple sessions.

It can also be a handy column for passing on instructions to singers and musicians, such as recommended reference tracks.

 

Popular Song Structures For Beginner Songwriters

If you’re a newcomer to songwriting, you may be unsure which structural template to use as the basis for your first song.

Here are some song structures commonly used in popular music genres that you can apply to the above template and explore.

 

Verse-Chorus-Verse-Chorus

One of the most common song structures used in pop music is the verse-chorus structure, which offers a simple yet effective template for beginners.

While some artists apply their own songwriting formula to the structure, its traditional form has plenty of scope for development.

Lyrics in the first verse can establish themes, characters, and settings, with subsequent verses elaborating on the story.

The chorus is where your big hooks should land, such as the catchiest part of the lyrics and bright, dominant melodies.

 

Intro-Verse-Chorus-Verse-Chorus-Bridge-Chorus-Outro

Another widely used song structure template takes the verse-chorus concept and introduces additional sections throughout.

The intro and outro give the song more room to breathe, while the final verse-chorus-bridge adds another transition before the final chorus.

Using a bridge allows for more variety in melody and other arrangements that contrast with the previous chorus and final chorus.

Likewise, intros and outros make the song easier to mix, making them suitable for submitting to radio stations or using in DJ sets.

 

Get Early Access
To Promo Hype

 

Intro-Verse-Pre-Chorus-Chorus-Verse-Pre-Chorus-Chorus-Outro

This popular song structure template is widely used in pop and rock music, offering a variation on the previous arrangement.

Just as the bridge in the previous template serves as a build-up to the final chorus, in this version, the pre-chorus serves a similar purpose.

Since the chorus is often the most impactful and dominant section of a song, the pre-chorus is used to build anticipation and energy.

You can use it to introduce new instrumental elements that come to the fore in the main chorus and elevate the intensity with percussion.

 

Verse-Verse-Bridge-Verse

While many common song structures use a chorus, some eschew this section in favor of additional verses.

These extra verses enable songwriters to develop a narrative that incorporates catchier elements, with an emphasis on build-up.

Once the bridge is reached, contrasting peaks can be introduced as a pay-off, returning to the central themes in the final verse.

If you’re struggling with filling out the various sections of a song structure template, you can use AI music production tools to get inspiration.

 

Verse-Refrain-Verse-Refrain-Bridge-Refrain

For songwriting with a greater emphasis on storytelling, the verse-refrain approach can be highly effective in developing ideas.

There are notable classic rock songs that don’t have a chorus, and folk music from artists like Bob Dylan also employs this approach.

Sometimes referred to as the modified strophic form, it repeats the refrain to emphasize a hook and convey the central idea.

Again, the bridge section comes into play for building a sense of intensity and contrast, transitioning to the familiar refrain.

This structure is also notable for its high degree of adaptability, particularly when used for folk music that calls for elaborate narratives.

Each refrain can incorporate subtle variations in melody, harmonies, and arrangements that complement the lyrical progression.

 

Recommended read: What does a music producer do?

 

Essential Tips For Writing A Complete Song

If you’re entirely new to songwriting, it can be challenging to understand how to approach lyrics, melody, and harmony.

These tips will help you develop a straightforward structural approach and develop a listener’s ear ready to start producing music.

 

Learn Music Theory

Studying music theory is sound advice for writing songs across all genres, laying down the framework for all aspects of the process.

You can learn music theory for free through YouTube tutorial videos, or pay for in-person lessons while learning an instrument.

As well as teaching you about composition rules, music theory can include reading sheet music and expressing your ideas formally.

 

Combine Songwriting With Music Production

The distinction between songwriting and music production is often blurred, with many professionals applying both skill sets in their work.

All music production software features tools for composing songs, including the piano roll for composition and tempo control.

You can research the best DAWs for your musical style and use them to sequence your music based on the song structure template.

DAWs can also be used with free VST plugins, which replicate traditional instruments and provide tools for EQing and effects.

 

Experiment With Chord Progressions

Chord progressions can be powerful tools for introducing more complex harmonies and adding depth to the music.

While some music production equipment generates chord progressions, performing them on a keyboard will expand your horizons.

This includes experimenting with inversions and note positions, as well as advanced types of chords, such as non-diatonic chords.

 

Analyze Your Favorite Hit Song

An engaging way to master song structure is by breaking down how your favorite songs use the various sections.

Listening to music by the best music producers of all time will provide insights into how these sections can be elevated through sound design.

You can take notes on structure and sounds as you listen, and use online music deconstruction platforms for more information.

 

Learn From Music Industry Professionals

Learning from the pros is sound advice for any artistic endeavor, and many successful independent artists are happy to share their experiences.

In-depth interviews, tutorials, and studio gear breakdowns from industry professionals can all help with your approach to writing songs.

You can also attend a music production school for daily face-to-face lessons on writing songs and mixing the different sections.

 

Summary

Songwriting is an organic process that seeks to capture moments of inspiration and reflect them through lyrics and composition.

That said, a songwriting template ensures that your structure includes the appropriate sections to create an engaging and emotional journey.

As you become more confident in your songwriting skills, you can experiment with new structures that facilitate your creative expression.

How to Mix Music in 2025: A Step-by-Step Guide

Music production is a complex process that draws on a series of interrelated skills to create a polished mix.

Learning how to mix music is a fundamental skill every producer needs to know, with numerous user-friendly tools available.

Read on for a breakdown of the mixing process, along with recommended tools and resources to enhance your mixing skills.

 

Get Early Access
To Promo Hype

 

What Is Mixing In Music?

Mixing music, also known as audio mixing, is the process of balancing and editing multiple audio tracks to create a balanced and polished sound.

A core aspect of making music, the audio mixing process ensures that drums, vocals, and instruments all complement each other in the song.

This involves balancing audio levels across all audio files to ensure they play at the desired volume without overlapping or drowning one another.

Mixing in music also prevents frequencies from clashing, as well as adding effects to enhance their quality and tone.

It’s a fundamental aspect of what music producers do to deliver a harmonious blend that adheres to a distinct sense of style.

 

Key Elements Of Mixing Music

If you’re learning how to become a music producer, a grasp of the key elements and processes involved in mixing is essential.

Here’s a brief overview of the processes you’ll need to implement when you start mixing music:

  • Input levels: Also referred to as gain staging, input levels relate to the volume levels for all elements used within a track.
  • EQing: EQing refers to the manipulation and editing of the track’s equalizer settings across a range of frequency levels.
  • Panning: Producers use panning to alter the placement of sounds within the stereo spectrum, and it can help prevent instruments from clashing.
  • Pitch correction: If elements are in a different key, pitch correction allows these elements to be modified to fit within a song’s key.
  • Dynamics and effects: Dynamic mixing tools refine the volume and other factors with more nuance, further enhanced with effects.

We’ll break down each of these elements in detail and explain how they’re used to create a professional mix for your own music.

 

Read more: Find out how to submit music to radio stations.

 

Difference Between Mixing & Mastering

Understanding the difference between mixing and mastering is essential for developing a streamlined music production process.

The most significant difference is when each process occurs in the workflow, with mixing an ongoing process throughout production.

Most producers mix elements as they go, while the mastering stage is implemented to make final adjustments, preparing the music for release.

While record labels often employ a dedicated mastering engineer, it’s not uncommon for producers to incorporate this final stage into their process.

 

Essential Gear For Mixing Music

There’s an abundance of options for mixing music and creating tracks that match what the music industry has to offer.

Here’s a breakdown of the essential gear you’ll need to get started mixing your audio tracks:

  • Laptop/computer: A computer provides the brains of your process, so make sure it matches the minimum specification requirements of your chosen software.
  • Digital audio workstation: The best DAWs include all the necessary tools for mixing, with free versions, such as Audacity, available for those on a budget.
  • Audio interface: An audio interface is vital for the recording process, capturing acoustic instruments and background vocals to use in your own song.
  • Headphones/monitor speakers: Blending audio elements and individual tracks requires high-quality headphones or monitor speakers with a balanced response.
  • MIDI controller: Using a MIDI controller to map knobs and sliders from VST plugins streamlines the process and creates a more engaging, tactile experience.

You can also explore dedicated mixing tools, such as IK Multimedia Tracks 6, which offer robust tools for the entire mixing process.

 

Join the Promo Hype Community.

 

How to Mix Music in 2025: Step-by-Step

Whatever your preferred style of music, the general approach to mixing songs remains largely the same.

Follow these ten steps to ensure your process covers the most important elements that deliver a good mix:

 

Step 1: Develop An Ear For Music

Producing exceptional-sounding music requires developing an ear for tone, pitch, chords, rhythms, and other song elements.

There are steps you can take to develop a musical ear, starting with active listening and focusing on these sounds.

Take the time to identify distinct patterns and pay attention to how each element uses effects to separate itself in the mix.

You begin to notice certain techniques in music that achieve a professional sound that you can replicate in your own music.

 

Step 2: Build An Audio Mixing Setup

Whether you’re building a home recording studio or mixing on a laptop, a familiarity with your tools is essential.

Your setup should be optimized for your style of music, with the necessary plugins and tools to achieve the desired sound.

Investing in high-quality headphones to properly assess mixes is also important, as is a reliable audio interface for the recording process.

You can start with budget-friendly equipment and upgrade to professional tools as your production skills develop.

 

Step 3: Organize Your Mixing Session

Organization is the key to successful mixing, particularly when managing multiple audio tracks across an entire album.

The best music production equipment features file management tools that allow you to tag your drum track and other elements.

Using a standardized approach to naming your audio files makes sense, so you can locate what you need as quickly as possible.

 

Step 4: Listen To The Rough Mix

Most producers begin with a rough mix before fine-tuning each element, which is a preliminary version of the song.

Serving as a first draft, the rough mix offers many insights into the overall song structure and the desired sound.

It can also help with identifying specific issues that need to be addressed, guiding the project to the final mixing stage.

The rough mix also provides basic level balance, panning, and simple effects from which the producer can develop the overall style.

 

Get Early Access
To Promo Hype

 

Step 5: Create A Song Structure

Based on the rough version, music producers can then create a clear structure of the song as a template for their workflow.

This song structure typically includes verses and choruses, with intros, bridges, and outros also commonly included.

Each of these structural elements can then be addressed separately, with well-balanced transitions and much-needed variation.

This allows the producer to then arrange musical elements correctly and perform a mixdown that delivers balanced results.

 

Step 6: Adjust Input Levels & EQ

With the structure clarified, it’s time to begin adjusting the input levels of the various elements as part of the gain staging process.

This step encompasses everything from mixing vocals and instruments to controlling louder and quieter components and preventing clashes.

Altering the input levels is complemented by EQing, which addresses specific frequency ranges of song elements.

For example, EQing for hi-hats will focus on high-end frequencies, while kick drums and basslines are oriented around low frequencies.

You can research the best music producers of all time and see how they approach the process for level and EQ adjustments.

 

Step 7: Use The Stereo Field For Instruments

One of the most effective processes for creating rich and spacious music is the stereo field, which refers to the separation between the left and right channels.

By separating sounds or panning them across channels, tracks can be produced with increased balance and depth.

Digital audio workstations include dedicated stereo field tools, such as Logic Pro’s Tremolo, which deliver results with minimal effort.

Stereo field manipulation is also effective for separating elements with clashing frequencies, allowing them to breathe more freely in the mix.

 

Step 8: Use Compression To Control Dynamics

While adjusting input levels is an effective way to enhance individual tracks, controlling dynamics further improves their sound quality.

Tools like audio compression can be used to modify a sound’s characteristics throughout its duration, emphasizing dynamic differences.

Likewise, using a limiter on individual tracks or grouped tracks will ensure they sound full and defined without excessive loudness.

These techniques can be applied throughout the production pipeline and are frequently used in the final mastering stage.

 

Learn more: Everything you need to know about MIDI

 

Step 9: Add Effects To Create Depth

Music production software offers a wide range of effects that can be applied to individual song elements or across the mix.

There are several excellent effects that can heighten the stereo field, including reverb, panning, and chorus.

Additional effects, such as flangers and distortion, can be applied on a more limited basis to achieve a distinct style.

There are thousands of free VST plugins available, covering a wide range of effects and offering compatibility with most DAWs.

 

Step 10: Prepare For Mastering

The final step in mixing is preparing the track for mastering, crucial aspect of production that enables the creation of professional music.

Check for any errors, such as distortion, clipping, or popping, and address these while ensuring enough headroom remains.

Once you’ve removed limiters and other bus processing, you can export the file in the correct format requested by the mastering engineer.

 

Top 5 Most Common Mixing Mistakes To Avoid

Learning the process of mixing great tracks can be daunting for beginners, with mistakes that newcomers often make.

Here are some of the most common obstacles and challenges to be aware of when making mixing decisions:

  • Unfamiliarity with basic music theory: A lack of understanding of basic music theory, such as key, can lead to issues when performing pitch correction and other processes.
  • A lack of headroom: When sounds exceed their peak volume levels, distortion and clipping occur, which is exacerbated when insufficient headroom is present.
  • Excessive use of compression: While compression is an excellent tool for balancing sounds, it’s often overused by hobbyist producers.
  • Clipping due to poor gain staging: Improper gain staging can create unpleasant sounds, resulting in clipping and distortion.
  • Failure to use reference tracks: Using reference tracks helps to establish a framework for an overall sound that can be lacking when overlooked.

By paying close attention to these factors when working on tracks, you can ensure your music avoids these common issues.

 

Recommended reading: Discover the top 10 record labels looking for artists.

 

3 Tips For Mixing Music

There’s an abundance of resources and information online providing in-depth music production tips for up-and-coming producers.

Here are three ways you can improve your workflow and develop a better understanding of the process:

  • Use free tutorials on YouTube: YouTube is a rich repository of information on mixing, with in-depth tutorials covering all the processes outlined in this article.
  • Sign up for a music production course: If you have more time and are willing to invest in your education, the best music production courses break down concepts into separate lessons.
  • Attend a dedicated music production school: For those who are serious about a music career, the best music production schools will train you to be a professional.

You can search for tutorials and courses dedicated to your preferred music genre to discover new tools and techniques that deliver results.

 

Distribute & Promote Your Music With Promo Hype

Becoming a successful independent artist requires building a loyal fan base and developing a strong presence on streaming platforms.

By becoming a Promo Hype member, artists and producers can access a range of features, including:

  • Instant distribution on the major streaming platforms: Great music deserves a large audience, and Promo Hype distributes on Spotify, Amazon Music, TIDAL, Apple Music, and more.
  • Access to robust promotional tools and resources: With the Promo Hype Promotional Toolkit, producers can target their core audience with quality marketing campaigns.
  • A shared knowledge pool in the Promo Hype Community: Whether you’re learning music theory for producers or looking for collaborators, Promo Hype’s Community can help.

With deep insights into performance to help drive your career, Promo Hype is a powerful tool for producers building a brand.

 

Summary

The fundamental role of a music producer is to mix the various elements of a song to ensure they sound their best.

By mastering the concepts outlined in this guide, producers can refine their approach to mixing and explore creative options.

As your experience develops, you can explore other tools and processes used by professional mix engineers in your workflow.