Many exceptionally talented musicians choose not to sign with a major record label and retain full creative control over their output.
The most successful independent artists demonstrate that this approach can deliver results, achieving international acclaim while upholding their principles.
This article explores the rise of independent artists and how they have achieved significant success while maintaining their artistic integrity.
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Top 10 Most Successful Independent Artists Of All Time
A handful of major labels dominate the music industry, but independent artists are increasingly breaking the mold and reshaping the landscape.
These artists demonstrate that talented acts can achieve tremendous success, becoming best-selling artists with a global audience.
So without further ado, here’s our list of the 10 most successful independent artists of all time.
10. M83
Net Worth: $1.3-2.3 million
Worldwide Album Sales: 300,000+
The French electronic music duo M83 shares many characteristics with other underground dance music acts from the late 1990s and early 2000s.
Formed by the act’s frontman, Anthony Gonzalez, M83 began defining the synth-pop sound in the 2000s that has since become hugely popular.
M83’s self-titled debut album, recorded on an 8-track, garnered attention from the independent record label Mute Records, receiving an international release.
A string of successes followed, paving the way for collaborations and remixes for artists like Goldfrapp, Depeche Mode, and Bloc Party.
M83’s style, which blends synthesizers with dense guitars, is evident on “Midnight City,” a huge hit that achieved platinum in several markets.
It’s an approach to genre-blending that signifies independent artists’ role in pushing boundaries and breaking mainstream conventions.
M83 continues releasing original works through Mute Records and established the independent label Other Suns to support up-and-coming artists.
9. Mya
Net Worth: $5 million
Worldwide Album Sales: 30 million+
R&B singer-songwriter Mya is a relatively unique case in the music industry. She initially began her career with a major record label.
Mya’s career took off in 1998 with the release of her debut album, Mya, through University Records, an imprint of Interscope Records.
The success of this and subsequent releases throughout the early 2000s made her a pop sensation, selling millions of singles and albums worldwide.
Mya’s talent for writing songs was enhanced through various collaborations with leading producers, including Wyclef Jean and Rodney Jenkins.
However, by 2008, she decided to leave the major record label Universal Motown and join the ranks of other independent artists seeking artistic freedom.
After creating her own record label, Planet 9, Mya began self-funding and producing music without the oversight of corporate executives.
Her subsequent output has received widespread acclaim, with the 2017 release Smoove Jones winning Best R&B Album at the Grammy Awards.
Learn more: How to submit your music to radio stations.
8. Bon Iver
Net Worth: $8 million
Worldwide Album Sales: 2 million+
The American indie rock band Bon Iver started as Justin Vernon’s solo project before evolving into a collaborative project.
Vernon’s approach to forming the band encapsulated the spirit of indie artists, prioritizing collaboration and independence as driving goals.
This ethos underpinned the creative process behind their early work, and their debut album, For Emma, Forever Ago, initially released on a run of 500 CDs.
Bon Iver’s grassroots approach to promotion included sending copies to local blogs and outlets, which caught Pitchfork’s reviewers’ attention.
This exposure significantly raised Bon Iver’s profile, making major and independent record labels vie for a deal.
Despite lucrative offers from major industry players, the band’s second self-titled album was released through the independent label Jagjaguwar.
Following universal praise from music industry critics, the album won two Grammy Awards in 2012 for Best New Artist and Best Alternative Music Album.
Bon Iver’s legacy of success is another example of how independent musicians can reach a broad audience without compromising principles.
7. Frank Ocean
Net Worth: $16 million
Worldwide Album Sales: 10 million+
Frank Ocean is another example of a music artist who has enjoyed massive success through mainstream channels and opted to go independent.
Like Mya, Ocean’s early career saw him acquire multiple record deals with corporate outlets, notably through his Def Jam partnerships.
Through Def Jam, Ocean wrote songs for other artists, many of whom he had collaborated with as a member of the Odd Future collective.
His instinctive ability to make music with artistic and commercial appeal led to chart-topping hits for Justin Bieber and John Legend.
Ocean soon became dissatisfied with Def Jam’s work culture. By 2016, he had cut ties with the label, describing it as a “bad marriage.”
The decision freed Ocean to forge a new path as an independent artist, founding his own record label and releasing the album Blonde.
A critical and commercial success, Blonde signaled a new and fruitful creative era for the artist, both as a musician and filmmaker.
6. Boyce Avenue
Net Worth: $16 million+
Worldwide Album Sales: 150,000+
Another hugely successful rock band with independent roots, Boyce Avenue’s roots bear many similarities to Bon Iver’s origins.
Launched as a passion project by three brothers, they adopted grassroots methods such as YouTube videos and covers to promote their brand.
After posting covers of songs by Rihanna and Justin Timberlake, Boyce Avenue released their debut album, All You’re Meant to Be, in 2008.
The band’s early success led to a deal with Republic Records, but after a series of sell-out tours, they retracted the agreement and returned to independence.
Preferring to earn money directly from loyal fans, Boyce Avenue also removed monetization from YouTube ads on their videos.
The band also avoids the hefty fees associated with major label production by composing and producing music from its own studio.
This approach has paid off, and Boyce Avenue continues to perform international tours while retaining complete independence.
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5. Chance The Rapper
Net Worth: $25 million
Worldwide Album Sales: 150,000+
Few independent artists in the hip-hop scene have inspired up-and-coming artists quite like Chance The Rapper.
Following the success of his early mixtape Coloring Book, released in 2016, Chance The Rapper has become a rap sensation who dominates global streams.
His presence on streaming services in favor of selling physical copies of his releases reflects modern music industry and listening trends.
Indeed, Coloring Book became the first streaming-only release to win the Best Rap Album Award at the Grammy Awards.
After receiving over 57 million streams in the first week of its release, Coloring Book broke another record by debuting at number 8 on Billboard.
Chance The Rapper has declined several record deals and is a pioneering artist in an era when going viral on TikTok can lead to international fame.
Recommended read: The Ultimate Guide to Song Structure.
4. Macklemore
Net Worth: $24-30 million
Worldwide Album Sales: 6.5 million+
Macklemore, whose real name is Benjamin Hammond Haggerty, is frequently cited as one of the most successful independent artists of all time.
Beginning his career with business partner Ryan Lewis in 2000, his output is synonymous with the spirit of artistic freedom that indie artists enjoy.
Throughout the 2000s, Macklemore released a string of albums, but the single “Thrift Shop,” produced with Lewis, launched him into the mainstream.
Selling thousands of copies and certified platinum, it was the first ever rap song to top the Billboard Hot 100 charts without corporate studio backing.
Macklemore & Ryan Lewis’s debut album, The Heist, continued this independent approach, with Alternative Distribution Alliance providing minimal support.
Likewise, Macklemore’s impressive streaming numbers on YouTube demonstrate how independent artists can have a significant influence on the music scene.
3. Hanson
Net Worth: $60 million
Worldwide Album Sales: 16 million+
Anyone familiar with late 1990s chart-topping hits will have heard of the pop sensation Hanson, which three brothers formed earlier that decade.
Their single “MMMBop” smashed through the charts and helped drive sales of their debut album, Middle of Nowhere, which was released through Polygram Records.
This success story saw the band move to Island Def Jam Music Group, but bad experiences soon led them to depart and work independently.
The label had continually refused to release submitted songs, citing a lack of marketability, forcing Hanson to part ways.
After launching the independent label 3CG Records, Hanson has produced highly acclaimed songs and embarked on sell-out tours.
This success includes the Underneath Acoustic Tour in 2003, culminating in a highly praised performance at the prestigious Carnegie Hall.
Hanson’s releases have also enjoyed commercial success, with 2004’s Underneath becoming one of the most successful self-released albums ever.
Their music career reflects how independent artists capitalize on digital platforms, with the documentary, Strong Enough to Break, debuting on iTunes.
Widely regarded as pioneers of internet promotion, Hanson’s legacy includes early live-streaming shows and online videos that predate YouTube.
2. The Arctic Monkeys
Net Worth: $67-77 million
Worldwide Album Sales: 12 million+
The Arctic Monkeys have become a household name since they formed in 2002 as an instrumental-only group in Sheffield, England.
Before long, the band was signed to the record label Domino Recording Company, through which they released Whatever People Say I Am, That’s What I’m Not.
The release soon broke new records, becoming the fastest-selling debut album in the UK charts’ history, moving over 360,000 copies.
Its success paved the way for hit singles and albums over the following years, with The Arctic Monkeys standing by the independent label.
This win allowed them to retain control over their music output and image, a testament to how independence can deliver authenticity.
At the same time, their success opened up new opportunities for high-profile collaborations with artists like Queens of the Stone Age and Lana Del Rey.
1. Radiohead
Net Worth: $160 million
Worldwide Album Sales: 30 million+
Like many great British rock bands, Radiohead’s formative years saw them performing in local venues and adopting an experimental approach.
Often credited with defining the alternative rock scene, Radiohead’s breakthrough came in 1001 with the release of the debut album Pablo Honey.
After signing to the major label EMI and dominating the charts with the single “Creep,” the band released multiple landmark albums.
By the early 2000s, however, Radiohead opted to break from EMI and release their seventh album, In Rainbows, independently of the label.
Proving the album as a free download for their fans, In Rainbow revolutionized indie releases by allowing customers to set their own price.
The success of this radical testing led to a new phase of music production experimentation, with releases like The King of Limbs.
Today, Radiohead’s reputation is unsurpassed among alt-rock music fans, presenting a true success story for musicians at the cutting edge of the industry.
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Summary
Indie musicians often struggle to get their music heard, facing intense competition from established acts working with major labels.
The most successful independent artists prove that these obstacles can be overcome, leading to a successful career that spans many years.
They inspire other artists to pursue independent music careers and showcase how creative control can lead to commercial success.